Will Kelly

https://www.wsj.com/tech/ai/these-billion-dollar-ai-startups-have-no-products-no-revenue-and-eager-investors-97c0a9ba?reflink=desktopwebshare_permalink

Your AI enablement deck won't drive adoption. Role-specific use cases embedded in existing workflows will. Stop training people on tools. Start solving their actual Monday problems.

AI prompt libraries fail because they're built as reference docs instead of embedded workflows. People don't remember to check the library. They Google it or ask a coworker. Build guardrails, not manuals.

Commodity content doesn't need strategic governance. Stop treating every doc like it's mission-critical. Risk-tier your content: commodity, contextual, strategic. Govern accordingly.

The best collaboration systems don't require heroes. If your Notion workspace falls apart when Sarah goes on vacation, you don't have a system—you have Sarah.

Shadow IT isn't rebellion—it's market research. Audit it instead of banning it. Where people route around your official tools tells you exactly where your systems fail.

You can't scale what requires a full-time librarian. If your Confluence governance depends on one person remembering to archive outdated pages, you've built a time bomb.

Centralizing artifacts without solving maintenance is how you turn SharePoint into a graveyard. Governance isn't about where files live—it's about who owns them when things change.

The difference between a pilot and a scaled deployment isn't technology. It's whether you've solved for handoffs between ideate, decide, execute, and preserve. Most orgs skip this entirely.

Vendor "best practices" are marketing theater. Real best practices get embedded in products or reused quietly. If it's published in a white paper, it's already obsolete or was never real.

Most AI rollouts fail because orgs treat governance debt like a training problem. You don't need more workshops. You need ownership structures that don't collapse when the PM leaves.

https://www.wsj.com/opinion/our-swear-words-have-lost-their-shock-value-manners-5c5f3bbf?gaa_at=eafs&gaa_n=AWEtsqfUZMopsPDmfdd8bNBe9yZndg_sLC_biIGTDrSdD638U0kmmh4lJCr_qEZDdzE%3D&gaa_ts=69503c12&gaa_sig=LK1xIjCdNxupkpirjyb27VOdTK9qwltRMzjqLNflbOAurmjiR19kuDiWS-BqCpGIj-vvcPdqjY-Q2ksoRwWt8A%3D%3D