Brandon Stanton Interview
Brandon Stanton - creator of HONY (Humans of New York)
Three years ago when you lost your job, what made you decide to move to New York and do this instead of putting together a resume and job hunting like most people would?
Honestly, I feel like finance was a hiccup in my life. I'd always felt like an artist, though I didn't really have any technical skills like drawing or painting. I enjoyed beauty, ruminating about life, etc. All these things made me feel like an artist. I sort of "fell" into my bond trading job after college. So when I lost my job, I said-- I'm just gonna try to be an artist. I just got this new camera. I feel like I have an eye. I love it. I'm just gonna do it.
How did you originally envision HONY?
I was going to take 10,000 portraits, and plot them on an interactive map of the city. Which I still think is a GREAT idea. But things changed. When my social media started taking off so fast, I changed my vision. Instead of a close-ended project about New York. It became an open-ended blog about individuals. The path of HONY has been a constant process of ditching what's not working, and doubling down on what's working.
Prime example: I noticed that social media was where my growth was. So I removed my "free-standing" website, and began hosting 100% of my content on social media.
Another example: I noticed that the stories and quotes were becoming as important, or more important, than the photos. HONY was evolving from photography to mixed medium. So I really started focusing on getting better with my interviews.
What was the picture that blew up HONY? Or did it just snowball over time?
What blew up HONY was the captions, I think. It's when I really started telling the stories of these random people. For the first several months, HONY was pure photography. I really believe that mixing in the stories was the tipping point.
How do you manage to get people you take photos of to open up and share such personal information?
It constantly amazes me how brave these people are, and how much they choose to disclose. AND that they don't write me and beg me to take down the post. (Only happened two or three times.) When I first started, I was amazed that anyone would let a stranger take their picture! Now, I've found that there's very little a person won't disclose. You know why I think that is? Because so much of our life revolves around small talk. Weather, finances, things like that. And here comes somebody on the street really digging at the marrow of your life, and your experience. I think it's validating in a deep sort of way.
How often do you make quotes up?
Haha! Do I get every single word right? Surely not. But I will say this. Out of 5,000 posts, only two people have ever followed up with me to say they'd been misquoted. One was pretty bad--- I said that "dad's girlfriend" had cancer instead of "mom's boyfriend." The other was a tattoo explanation--which I swear the girl decided to change after she spoke to me. :)
Why not use a voice recorder? You can even just use a phone app.
HONY is about conversations. I use the word "interview," but it's really inaccurate. Tape recorders, notebooks... these things create a formal atmosphere that I want to avoid. I just want to talk to people as if I'm talking with my friends. That's when you get the belly laughs and spontaneity.
Somebody recently followed me and said: "You just interact with people. It seems like the photo is actually pretty secondary to the process." I loved that observation. It really articulated what I'm trying to accomplish with these interactions.
How many times do you get turned down for photos a day?
I'm up to about a 65% success rate, and honestly, I think I've gotten about as good as I'm gonna get. Some people are just absolutely not going to let a stranger take their picture. How's it done? Sincerity. A quiet voice. A smile. Sincerity. Sincerity. Sincerity. I don't put on an act. I've seen so many people talk to homeless people like a child. I really don't talk to anyone with a tone of pity. I think it's condescending. I try to approach everyone the exact same way.
Where do you see HONY in a year? In five years? Do you plan on taking yourself to other worldly cities?
I think there are two obvious answers:
Take HONY Deeper: Longer form writing, and spending days with subjects instead of minutes. Really drawing out the total arch of their life story. If anyone was following HONY from the early days, they know that I wrote about 40 long form stories in the first year. The photography took off so fast that I got away from my writing. I'd like to get back to writing in a big way.
Take HONY Wider: After the book comes out in October, I plan to start travelling much more. Both for a selfish yearning to explore the world, and to apply the artform to different cities and cultures.
What's the closest you've ever come to giving up on the blog, and what made you decide to stick with it?
The early days were very tough. Six months in-- I was broke, I'd taken thousands of portraits, I didn't know anyone in New York, nobody was paying attention. Every time I talk about it in a speech I start crying. I'd been working on HONY everyday, non-stop, for a year before it got any traction at all.
The early days of HONY were lonely as hell. Why'd I stick with it? I was obsessed. I just thought HONY was such a cool idea and I just knew there had to be a way to make it work. The only time I was happy was when I was photographing. It's when I stopped that I got sad. My first Christmas season in New York was the saddest time in my life. I couldn't afford to go home. I just photographed my way through it to keep from being so lonely. I photographed all day Christmas Eve and Christmas Day.
Where is your favorite place in all of NYC?
Central Park. Might be my favorite place in the world.
What is the best kid interaction you've had?
I love that question. Let me think. Recently, a young kid told me he wanted to be an artist because he wanted to make different versions of himself. I thought that was profound as hell.
What is your favorite photograph you've taken?
https://www.facebook.com/photo.php?fbid=119788024761973&set=a.102099983197444.4412.102099916530784&type=1&theater
Why? Not because of anything specific, but because of the "point in time" that it represents for me. I was in New York, chasing this crazy idea, and figuring out my photography style as I went along. This is one of the first photos where I REALLY involved the subjects in the portrait. I used to just walk up to people on the sidewalk, and snap them where they stood. Now, I hardly ever do that. The approach just begins the process. Every photo now is a collaboration between me and the subject, where I try to have fun and get the most creative shot using our surroundings. This photo represents a moment where I really figured out the photos that I enjoy taking.
Who are some of your favorite photographers?
I relate most to Vivian Maier's photos, I think. I also love David LaChapelle, although I think our work couldn't be more different.
What influence has this experience had on you?
People talk about travelling the world to find wisdom, but I can imagine with the melting pot of people in the city that you've had your fair share of insight.
I think the most tangible way that HONY has changed me relates to my comfort with strangers. I've just completely eradicated any fear of starting conversations with people. If I start a conversation with a stranger, and they are rude to me, I no longer view their reaction as an indication that I've done something wrong. I view their reaction as an indication that they are rude. I've stopped too many people, and had too many wonderful interactions, to feel like there's anything weird about stopping a stranger on the street. Now, if I see something about a stranger's hair, style, personality that I like, I tell them.