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Atlanta boutique Wish joins forces with The Hundreds in an effort to bring snapbacks back.

“Teaming up with The Hundreds, Wish took inspiration from the Atlanta-based public transit, MARTA, for their Player colab snapback. Incorporating the three staple colors from the MARTA logo, Wish outlined The Hundreds block font in yellow with “Atlanta” stitched above to give it local appeal.”

The cap is limited to 150 pieces and available now at Wish Atlanta.

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ape previews first items from their upcoming Fall/Winter 2011 Collection. On preview are clothing and shoes from the main A Bathing Ape line. Also they preview shoes, accessories and some first clothing from URSUS Bape and some nice collaborative pieces from G-Shock and Ambush. The collection looks very clean and certainly features some interesting items that we look forward to.

Check out the Bape Fall/Winter 2011 preview, with items coming to stores between July 2nd and 5th

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Supra presents their new ‘Black and Green’ Pack and their ‘Taupe’ Pack, after having shown the‘Black and Yellow’ Pack last week. The ‘Black and Green’ pack consists of three sneakers, each featuring the teal green colorway on the outer sole. “Tom Penny’s Bandit, Ellington’s Avenger, and Antwuan’s Dixon. All three come with a black, heavyweight, canvas upper, and a green cupsole.”

The ‘Taupe’ Pack also comes with three sneakers, featuring the Skylow, Society Mid and the Cuban. The warm taupe suede upper goes really well with the teal lining and makes along with the white outer soles for a refreshing summer look.

Look out for a release soon

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Today G-Shock previews their new range of watches that will be released for July 2011. Their popular DW-6900 model returns in 4 new colorways, featuring tonal dials and contrasting branding. Furthermore the drop includes GA-120 watch in three colorways and GW-3000 and GW-3500 watches, each coming in a khaki/gold colorway.

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A Bathing Ape has released the ‘Happy Independence Day’ t-shirt in time for 4th of July. The tee comes in black and white, for both men and women and is now in stock at the Bape New York Store

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Today Supra presents their new Fall 2011 Indy Pack. The pack consists of TUF Society, TUF Skytop and the TUF Vaider. Featuring a tricolor color scheme, with all three featuring a tough canvas upper, perfectly matching the tonal outersole and laces. The drop comes just in time for the 4th of July celebrations. All three sneakers are now available in stores.  

These are HEAT! definitely going into the collection. Supra fans already know get these!

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Check out the Entourage x Nike SB ‘Lights Out’ Premium Dunk Low, which came about with a little help from LA sneaker and skate boutique Hot Rod.

The collaboration is the result of Doug Ellin’s (the creator of TV show Entourage) loyalty to Hot Rod and Nike SB alike. Hot Rod linked Mr. Ellin up with Nike SB and the rest is history.

The fate of this collaboration is still a mystery; however, the outcome of this project will undoubtedly be highly sought after.

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Remember MySpace? It sold for approximately $35 million dollars to marketing network Specific Media last night, down from its original valuation of $580 million dollars when New Corporation brought it 6 years. Though it isn’t the first time a social media is relegated to the “Internet boneyard” and certainly won’t be the last, the story of MySpace was unique for 2 distinctive reasons. First, its acquisition back in 2005 prompted a bidding war between 2 media giants, News Corporation and Viacom. When Viacom, the parent company of Paramount Pictures, MTV, VH1, and such, lost the deal. The company fired Tom Freston, one of the founding member of MTV. The second distinction was just how much resource was at MySpace’s disposal once News Corporation won the bidding war. Its holdings like Fox News, New York Post, and 20th Century Fox have made its chairman Rupert Murdoch not only wealthy but one of the most powerful man in media today. Still, with all his leverage, Murdoch failed to capitalize on MySpace potentials. When Facebook overtook its popularity 2 years ago, MySpace attempted at a rebound several times, from redesigning its layout to its logo. As a last ditch effort, it even added a “Connect with Facebook” button last year.Though details on the sale to Specific Media weren’t made public, News Corporation will still hold a minority stake in the company. In addition, MySpace’s new owner announced pop star Justin Timberlake will own part of the company and take part in re-vitalizing MySpace. Oh how the mighty have fallen, though it also served as a warning to Google, who launched its Google+ project the day before.

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