WebsiteDoctor

Creating a Positioning Statement

How to Use Positioning Statement (aka “Unique Value Proposition” aka “UVP” aka “USP”) on Your Business Website.

We help THESE PEOPLE… Solve THIS PROBLEM… By doing THIS… So that THEY CAN… We help THESE PEOPLE… Get THIS RESULT… By doing THIS… So that THEY CAN…

The “We help These People get This Result” format of value proposition I…

Which CMS Should You Choose?

Be wary of recommendations from those who just happen to know one tool better than another. Discuss it with experts who have used different systems, and you could even experiment with the different choices and see what works for you.

Do you want my help with figuring out which system is right for your website? Contact me and I’ll talk you through the pros and cons of each option.

Embed this…

Hi folks,

I’ve made a bunch of changes to the Website Doctor YouTube channel. I consolidated over at the URL www.youtube.com/WebsiteDoctor and uploaded some new videos there. Lots more to come!

Your Website Has to Be Mobile Friendly

It used to be acceptable to have a desktop only website but in this day and age your business website simply must be mobile-friendly.

The reason is in the stats: mobile now represents 65% of digital media time (comScore report 2016). Desktop usage is dropping, down 12% since 2013 to 35 percent of digital time spent. That means that more of your customers are spending more time looking for you and…

How to Create Returning Website Visitors

In a previous article I talked about the difference between search and social visitors – it’s all about the mindset or “mode” that they’re in.

One thing I mentioned that surprises some people is that our analytics tell us that around 97% of all visitors to a website visit just that one time, and never come back.

I think that’s an amazing concept. I mean just think about this for a minute:

Think…

Are You Making These Website Mistakes?

Common mistakes seen when reviewing 20+ business websites

I recently did some public website reviews to help folks out with professional feedback on their site, and to get some business intelligence. (more…)

The Crucial Difference Between Search and Social Traffic

One simple but crucial concept about website traffic.

You already know that your traffic is made of up individual people, all with different needs, knowledge, mindsets and environment.

But the important thing is how it changes your marketing and the specific actions you take.

Bear with me a moment on this…

A lot of people divide visitor traffic into two “buckets”, paid and unpaid.

That’s not a…

Post-mortem of a Failed Membership Site

SelfAssemblySites is a video training membership site launched in 2011 that teaches you how to build and maintain your own website with WordPress. It has over 100 training videos with how-to’s on every aspect of the process.

It failed miserably as a business.

I’ll try and list some of the mistakes we made with SelfAssemblySites and the lessons we’ve learned from them. I hope this is useful for…

Which Type of Content Management System Should You Use?

This is an interview with Dr. Adrian Corcoran, Director of Attik Designs Ltd, a web design companyhere in the west of Ireland. Attik Designs builds all of their clients websites in their own in-house system called ADIOS, rather than opting for a widely used “off-the-shelf” system like WordPress or Magento, etc. This decision sets them apart from the majority of website providers, so I wanted to…

Running a Website with WordPress ebook free for the next 24 hours

“Running a Website with WordPress: A Quick Guide for Business Owners” is a short guide for business owners containing essential website tips for running a WordPress website.

It’s free on Amazon Kindle for the next 24 hours. (Not in the US? Get a direct link for your Amazon here)

It includes:

a single change that can get you 40% more visitors

how to avoid having your website hacked (90% of site…

Should I Join a Competitors Facebook Group?

Or “Should I Allow a Competitor to Join My Facebook Group” [or email list]

My take on it is this:

I often subscribe to the email lists of potential competitors for a few reasons:

1) I think other businesses and people are direct competitors in only the most rare of circumstances (1% of the time, usually there’s a difference in product/service, target market, approach, etc)

2) I do it to get to…