VISIONNAIRE

CHANEL Métiers d’art 2026 Collection

Balenciaga, "A New York Minute" with Sarah Pidgeon

“A New York Minute”: Morning In the first of three films shot entirely in Manhattan, Oscar-nominated filmmaker Celine Song and acclaimed actor Sarah Pidgeon mark their first collaboration together and with Balenciaga. Discover the Fall 26 Collection, including new Le City, Le 7 Bowling, and Rodeo bags in select stores and on https://www.balenciaga.com/campaign-f....

The Audition

A Good Sport

Zara presents BENITO ANTONIO

Willy Chavarria - Eterno | Inside the AW26 runway collection

RIMOWA | For a Lifetime of Lives – Another Take

RIMOWA | For a Lifetime of Lives - Window Seat

Every journey carries a different rhythm. The flow of history audible in every note. Music is a dialogue between past and present. A film directed by Pantera with music from Theo Croker. #RIMOWA #RIMOWAClassic

three directors from Buenos Aires. @patomartinez @franciscocanton @briankazezpantera.co

RIMOWA | For a Lifetime of Lives – Run It Back

Episode 2 - Run It Back In a fast-paced world, beauty requires an unwavering commitment. Resilience through repetition. Devotion by doing. A film directed by Pantera with music from Theo Croker. #RIMOWA #ForALifetimeofLives

RIMOWA's "For a Lifetime of Lives – Run It Back" is a cinematic campaign launched in May 2026, marking a new chapter in the brand's storytelling focused on legacy, durability, and the enduring bond between travellers and their luggage.

Facebook·RIMOWA +1Key Aspects of the Campaign

Film Series: The campaign is a three-episode series directed by the Argentinian trio Pantera.

"Run It Back" / Window Seat: The first episode, "Window Seat," explores themes of legacy, showing a father passing his RIMOWA aluminum case—containing his trumpet—to his son.

Storytelling: It emphasizes that RIMOWA cases are not just tools, but companions that carry memories across generations, ambitions, and places.

Music & Art: The film features a bespoke score by American jazz trumpeter Theo Croker, aiming to capture the rhythm of travel and reinvention.

Visual Style: Shot by photographer Tyler Mitchell, the imagery focuses on the "lived-in" quality of the luggage, highlighting dents and scratches as badges of experience. RIMOWA +3

The first episode of the campaign ("Window Seat") was directed by the collective Pantera, with Matthew Ballard serving as the Director of Photography (DoP).Production Details

Director: Pantera, a renowned trio of Argentinian filmmakers composed of Brian Kazez, Pato Martinez, and Francisco Canton.

Director of Photography (DoP): Matthew Ballard, a frequent collaborator of the collective, who captured the cinematic and nostalgic aesthetic of the film.

Still Photography: The promotional images and print campaign were shot by American photographer Tyler Mitchell.

RIMOWA Debuts "For a Lifetime of Lives – Run It Back": A Cinematic Tribute to Legacy and TravelLuxury luggage icon RIMOWA has launched its latest campaign, "For a Lifetime of Lives – Run It Back," offering a deeply emotional perspective on the enduring bond between travelers and their gear.The multi-part campaign kicks off with its poignant first episode, "Window Seat." The film masterfully explores the concept of legacy, following a father as he passes down his battle-tested RIMOWA aluminum case—housing his cherished trumpet—to his son. Rather than showcasing pristine, untouched luxury, the campaign celebrates the dents, scratches, and scuffs as beautiful badges of a life fully lived.Behind the Lens: The Creative VisionariesTo achieve its nostalgic, high-end cinematic aesthetic, RIMOWA collaborated with a powerhouse creative team:

Direction: The film was helmed by Pantera, a highly acclaimed trio of Argentinian directors (Brian Kazez, Pato Martinez, and Francisco Canton) known for their poetic storytelling.

Cinematography: Director of Photography Matthew Ballard captured the warm, evocative visual tone that blends the passage of time with the rhythm of transit.

Still Photography: Renowned American photographer Tyler Mitchell shot the striking print and promotional visuals, highlighting the tactile texture of the weathered aluminum.

The Score: A bespoke jazz soundtrack by American trumpeter Theo Croker serves as the emotional heartbeat of the film, symbolizing reinvention and generational connection.

Built for Generations"Run It Back" acts as a poetic reminder of RIMOWA's commitment to durability. By focusing on a suitcase that outlasts its original owner's journey, the campaign perfectly reinforces the brand's lifetime guarantee (applicable to all suitcases purchased after July 25, 2022). It shifts the narrative of luxury from status to soul, proving that while travel itineraries change, a true companion remains.

While specific, granular behind-the-scenes location logs for the freshly debuted "For a Lifetime of Lives – Run It Back" campaign are kept tightly guarded by the production house, the visual choices heavily reflect the signatures of the creative team and RIMOWA's production habits.

Marketing-Interactive +1The Aesthetic Blueprint

The Transit Backdrop: To capture the core theme of a generational journey, the production heavily utilized active transit hubs, moving train cabins, and vehicle windows. This choice allows Director of Photography Matthew Ballard to utilize passing natural exterior light to mimic the quick passage of time and years.

Pantera's Urban Signature: The Argentinian directing trio, Pantera, is renowned for choosing shooting locations with heavy mid-century architectural textures, choosing locations that don't look overly modernized to seamlessly sell the concept of a "passed-down" family artifact.

Contrasting Environments: The campaign intentionally contrasts tight, warm, claustrophobic interior settings (like the family home or the inside of a car) against wide-open, sweeping transit horizons to mirror the internal emotional shifts of the characters.

2026 Veggie Collection🍅

The 2026 Veggie Collection campaign, starring KARINA of Aespa, translates a bizarre obsession into a surreal mise-en-scène set against a desolate field. Gentle Monster presents the 2026 Veggie Collection. The collection offers a series of compact folding eyewear that reinterpret the forms and colors of vegetables with a refined yet playful edge, expanding the ever-evolving universe of Gentle Monster. Available for Pre-order starting today 9AM EST in United States, South Korea, followed by China on May 28. For other countries, notification sign-up is available on gentlemonster.com at 9am EST. Global launching on June 5. To celebrate the 2026 Veggie Collection, immersive pop-up installations arrive in seven global stores: ⁣ GENTLE MONSTER LA POP-UP 8626 Melrose Ave, West Hollywood, CA 90069 Opening on June 5 HAUS NOWHERE SEOUL 433, Ttukseom-ro, Seongdong-gu, Seoul Opening on June 5 ⁣ HAUS NOWHERE DOSAN 50 Apgujeong-ro 46-gil, Gangnam-gu, Seoul Opening on June 14 HAUS NOWHERE SHANGHAI 798-812, Middle Huaihai Rd., Huangpu District, Shanghai Open every day from 10am to 10pm⁣⁣⁣ Opening on June 6 ⁣⁣ GENTLE MONSTER BEIJING TAIKOO LI 1F S10-15, 2F S10-23 & 3F S10-32, South Zone, Taikoo Li Sanlitun, 19# Sanlitun Rd, Chaoyang District, Beijing Opening on June 6 GENTLE MONSTER TOKYO POP-UP 6 Chome 35−6, Yodobashi J6 Building, Jingumae, Shibuya, Tokyo Opening on June 5 HAUS NOWHERE BANGKOK ICONSIAM, M21 & Unit 123, 299 Charoen Nakorn Rd, Bangkok 10600 Opening on June 5

Gentle Monster 2026 Veggie Campaign starring Yosh

Agricultural Haute Couture: Gentle Monster’s Surreal "2026 Veggie Collection" CampaignSouth Korean eyewear label

Gentle Monster

has once again fractured the boundaries of conventional fashion with the launch of its 2026 Veggie Collection. The project translates a bizarre obsession with crop cultivation and vegetables into a futuristic haute couture setting.This proposal masterfully fuses extreme portability with a dystopian, organic aesthetic.

The Concept: A Synthetic-Pastoral ObsessionThe campaign revolves around an eccentric narrative where a strange fixation with tomatoes and agricultural crops becomes the primary visual driver. The concept juxtaposes the tranquility of traditional farming environments with high-gloss finishes, plasticized textures, and completely artificial CGI silhouettes.Set in desolate fields and industrial greenhouse warehouses, the massive vegetables do not represent nature. Instead, they act as alien, pop-design fetishes.

[Desolate Pastoral Setting] + [CGI Fetish / Giant Tomatoes]                 │                 ▼     [Veggie Collection Concept]

The Visionaries: The Creative TeamTo materialize this universe suspended between reality and digital rendering, Gentle Monster entrusted production to contemporary visionaries of the Asian visual industry:

Film Direction: Led by Rima Yoon, head director of the acclaimed production company Rigend Creative, known for her avant-garde approach to K-Pop and luxury fashion films.

Directors of Photography (DOP): Co-directed by Shin Jam (Scene Jam) and Andy Iere Kim, achieving the signature cold, dreamlike lighting.

Art Direction & Set Design: Developed by Minkyu Jeon (RE.KINDLE / ABR) alongside botanical designers Hyun Su Moon (Seoulseed) and Jisook Yim (Saison Fleurie), who engineered the massive artificial vegetable structures.

VFX & AI Artistry: Managed by Yeji Heo and Neither.I studio, seamlessly blending practical environments with fluid digital renders.

The Stars: Karina and YoshThe campaign comes alive through the contrasting energy of its two global ambassadors:

Karina (aespa): The K-Pop idol leads the visuals, embodying a "cyber-core" aesthetic. Her performative interactions—such as biting into glossy tomatoes directly in front of the lens—define the eerie, uncanny tone of the campaign.

Yosh (Yu Shi / 于适): The multi-hyphenate Chinese actor and artist brings a magnetic, androgynous energy. His presence complements the editorial mystery of the promotional short film.

Anatomy of the Collection: Sculptural Foldable EyewearThe 2026 Veggie Collection features 10 optical and solar designs engineered for compact functionality. It is not just about aesthetics; it is a feat of accessory engineering.

The Structure: The glasses feature hidden hinge mechanisms that allow them to fold completely flat into a micro-sized footprint.

Organic Silhouettes: Acetate frames sport exaggerated curves inspired by the morphology of vegetables.

Stem-like Temples: Metal arms and tips mimic the intertwining shapes of plant stems and roots.

The "Veggiemon" Phenomenon: The launch introduces small plush charms shaped like broccoli, onions, and eggplants. These accessories clip directly onto bags or the temples of the glasses.

Global Rollout and Immersive SpacesThe campaign transcends screens through immersive pop-up installations launching in major fashion capitals. HAUS NOWHERE in Seoul and Shanghai, along with concept stores in Tokyo and Los Angeles, will transform into surreal crop fields. Visitors can interact with giant tomato sculptures and step into photo booths that digitally transform them into "Veggiemon" characters.To experience the creative direction and visual treatment of this universe in motion, you can view the official film.If you would like to explore this launch further, let me know if you want to:

Analyze the specific wardrobe styling used by Karina and Yosh in the film.

Get the exact pricing and specifications of the foldable hinge models.

STONE ISLAND MATERIAL SCIENCE EPISODE 003: NYLON METAL-TC

STONE ISLAND - MATERIAL SCIENCE

Inside Stone Island’s "Material Science": How Theodor Guelat Redefined Technical Fashion FilmStone Island has always been more than a fashion brand. It is a research lab. For decades, the Italian sportswear icon has pushed the boundaries of fabric treatment, dyeing techniques, and textile engineering.To showcase their latest technical breakthroughs, Stone Island collaborated with Swiss director and photographer Theodor Guelat to create "Material Science."This audiovisual campaign bridges the gap between raw laboratory data and high-end streetwear aesthetics.

⚡ QUICK FACTS: • Client: Stone Island • Director: Theodor Guelat • Production: Wildframe • Key Visuals: CGI, AI, and Macro Photography

A New Visual Language for Fabric InnovationDirected by Guelat and produced by Wildframe, the "Material Science" series (featuring installments 002 and 003) abandons traditional fashion lookbooks. Instead, it treats garments like futuristic anomalies.Guelat leverages a cold, industrial palette and fast-paced editing to mirror the precision of textile engineers.The Creative Engine Behind the LensThe project’s distinctive look relies on a highly skilled creative crew:

Cinematography: DOP Gianluca Oliva captures the tactile textures of the fabrics using extreme macro shots.

Post-Production: Editor Yannic Nixdorf handles the erratic, high-energy pacing.

Visual Tone: Colorist Alberto Bandini adds a metallic, sterile, yet premium finish to the footage.

Audio Atmosphere: Sound designer Alessandro Marinelli builds an immersive soundscape of mechanical clicks, digital hums, and heavy bass.

Blending CGI with Artificial IntelligenceWhat makes "Material Science" stand out is its seamless integration of CGI and AI elements.Rather than just showing a jacket on a model, the films peel back the layers of the fabric. Digital overlays simulate heat maps, stress tests, and molecular bonding. The visuals explicitly communicate why these materials are revolutionary. It transforms complex garment physics into captivating digital art.The VerdictTheodor Guelat’s work for Stone Island proves that the future of fashion marketing lies in storytelling through science. "Material Science" is not just a commercial. It is a visual manifesto for a brand that treats clothing as a technological frontier.

Director @theodorguelat

Production company @_wildframe_

Dop @gian0liva

Editor @y_nixi

Sound designer @alessandromarinelli___

VFX @genera.live

Color grading @herebobo

1AC @jonasongaro

2AC @valchiarello

Gaffer @joskacchi

Under Armour DC

Directed by Leigh Powis Dop Harry Wheeler

GucciCore

GucciCore Fashion Show