Marketing persona

A day in the life of Daniel J. Starks Daniel’s agenda is always full of things and tasks he has to complete. To fit it all in, it’s a must to start early. He wakes up every day at 6 o’clock which makes him a real early-bird. He always says that sleep is wasted on a true businessman.

He quickly takes a shower and then spends an hour answering his emails. He also reads most of the news online. A CEO definitely needs to know what’s going on in the world!

Daniel is an example to his staff which means he always gets to work before everyone else and leaves after everyone else. As soon as he arrives at the office he asks his secretary if there are any urgent problems to be solved or things to be discussed. Around 9 o’clock he gathers all the managers together in the meeting room. He indicates the important stats and facts and tells them what he expects. He wants no mistakes this time! Daniel thinks that if you want to make it big, then hard work is what you must do. Not by outsourcing your work to another person but by doing as much as you can, as fast as you can. In a fast changing world, time really is money!

At lunchtime Daniel mostly goes to a very classy restaurant with an important customer. They discuss products and prices but they also talk about their family and life in general.  He sees customers as real people that should be treated with respect and he always tries to maintain good personal relations.

In the afternoon he sits together with a team of scientists. A new prototype of a pacemaker has been developed. Daniel will have to talk to the press any time soon. But first he needs to be very well informed.

When he finally gets home after an exhausting day, his wife Julia has already made dinner. Afterwards he gets back to work on his laptop. He answers emails and makes long phone calls. Being a workaholic is the only way for him to be at the best of his capabilities and to keep track of everything around him.

Marketing persona

Name: Daniel J. Starks Gender: male Age: 59 Country/region: United States, Miami Status: (happily) married, he hastwo children, Haley and Mike. They are older than 20 and still live at home. Family: Daniel was raised in an authoritarian family. They weren’t rich but they never had to struggle to survive. His father was a very cold and detached man. His mother on the other hand was the opposite. She was a very kind and helpful housewife who raised the children on her own.   Educational level: graduated from University of Yale, Master in Biomedical Engineering Profession: CEO of St. Jude Medical, a pharmaceutical company that develops pacemakers. Social class (income): lower uppers

Needs Daniel is never around, he’s always abroad for his job and has little spare time. His wife Julia is a housewife and has raised the two children on her own. In his unconsciousness he feels like he needs to give something back to his beautiful wife, Julia. He wants to show some appreciation by taking her on very luxurious vacations. For years he has felt helpless because he couldn’t support the poor financially. 

Goals Daniel J. Starks is a very ambitious self-made man. He grew up in a very severe family where high grades and achievement were essential. He started from the bottom, by working very hard he reached the top. He has always believed in the American dream. He was taught never to give up and to reach out for your dreams. Despite being a well-off CEO he never forgets about the less wealthy people. That’s why he chose to work in the medical sector, so ihe can give something back to society. 

Likes and dislikes He loves to play golf with his friends on Friday. He doesn’t like to be late for a meeting.

Lifestyle He eats very healthily, but he doesn’t often practice sports. He prefers to read books in his spare time rather than to go to the gym. He is very dynamic and he doesn’t sleep very long. He is not a family man, his priority is his work. He smokes a lot because he’s often stressed. Most of the time he wears suits. 

Objective towards companies and relationships

Objectives towards the tourists

We want to improve our tourist facilities by building new, modern hotel complexes, the pick of the bunch! By the end of 2020 income from tourism must have increased by 15 %.

Objective towards the citizens of Ucea

Ucea is the ideal place to enjoy the sun. not only at its wide tropical beaches but also in the desert which covers a large part of the country. The most popular activity is camel riding.

Ucea is located in Northern Africa, the capital is Stetera. With its population of 50 million people. 

A big gapbetween rich and poor, wealthy people can afford health insurance but the poorcan’t afford it and live in slums. In the suburbs there is a lot of violence. 20% of the inhabitants own 80% of the country’s riches.