⚓ Type Sailor ⚓

It’s been a while since I’d been here. In my country Tumblr was banned (I don’t know why).

Once again, I am very lucky. Work on the real world is much funnier than ever.

Our way of life has changed. The ways in which we inform ourselves, interact with other people or how we see entertainment is not the same as 10 years ago, and this is transversal to all socioeconomic strata.

Thinking about this, we can say that

education has also changed.

The master classroom is no longer valid.

With this in mind, the flexible educational model Emprender 2025 has set out to create a system in which primary, secondary, and vocational secondary education in Colombia does not depend on the presence of the student but on their own interest in their future.

Hence, the presentation of the primary identifier consists of three parts: the open book, as an analogy of educational openness; the tree, as a metaphor for personal growth; and the human being, as the core and raison d'être of the project.

Some people says that designing a book is the graduation for a graphic designer. You can be the best art director, illustrator, advertising creative, digital marketer, animator, web designer... but nothing can be compared with the experience of design a whole book, from cover to aknowledgements. This project made me happy. The chance of decide how and when the people will read a novel is one of the greatest responsibilities you'll ever have as a graphic designer. This time, my own mecenas was Edward Santella, one of the greatest contemporary english spoken writers I know and Phoenix Bunke, a superb editor (actually, I'm in debt with her; she was the responsible of introduce my work to Ed. Thank you). My latest font, Monteros, is the chosen one for a 351 pages book. If you want to imagine how will be a city like Boston in the 2049 (not the architecture but the society), you cannot miss this master piece of (non) fiction.

What to do when a brand has evolved in such a way that its name and image no longer reflects anything it does now? How to give a new air to a solid company to look for new ways? This was the capital question of Multicoches S.A. Medellín, one of the biggest serial painting enterprises of Colombia. “If we are going to change, let it be so big. We want, on time, to find clients with or without experience.” Such a challenge demanded a new way of raising a brand. Not only visually, but also from the cornerstone of brand architecture. From Kairos we developed a new method specifically for this project. The K-Point is a tool that allows to diagnose the state of a brand from five dimensions, from uses of logo to corporate internal culture. Apparently it was a success. Our new tool allowed us to find extremely valuable insights for the entire rebrand project; where to get supplies for naming, what to take into account for the new logo and what the new communication style should be.

Canorá. A colombian startup creating one of the best furniture design you’ll ever see.