Brand war
or how little signs can show the brand hidden purpose beneath their action.
Indeed, Blue perfume video in 2015 was showing G. Ulliel riding his blue jaguar to escape the fan crowds and in 2017, Nathalie Portman is driving her Barbie doll Pink jaguar on the sand to declare her love to the world... what message could be hidden behind? in 2015 Robert Pattinson was driving a white BMW on the sand but without writing any message. a BMW and a jaguar doesn’t fit the same message, does a blue and ping jaguar convey the same one?
in other words, in the quest of millenials reaching means, a jaguar is like the 80′s car of you father you could get from him since he finally bought either a range rover or a Tesla or a vintage 911, in other words, the pink is Barbie doll car's color you were playing with at your young age.... in other words, writing with you car words on the sand is like shouting loud your need for love, freedom and blablabla-ish things, a dream that can’t be done in real word only if you live in the middle east...
do you live this dream?
what would this video would like with a pink bicycle, a pink electric car or the potential USA version of it with a pink hummer or the Russian version of it with a SUV tank, would be fun though...
make sense?
Looking forward next year cars!
