Twenty Something Insights

Introducing Tumblr Sponsored Posts Powered by Yahoo Advertising: Creative Storytelling Meets Leading Technology

We’re kicking off 2014 with a major upgrade to our advertising platform: Tumblr Sponsored Posts Powered by Yahoo Advertising. That’s right, now the things you promote on Tumblr can take advantage of the marketing finesse that Yahoo technology has to offer.

The big deal:

Tailor your audience: Use gender and location to deliver your content with accuracy. 

Only pay for engagement: You’re only charged for Reblogs, Likes, follows, or clicks made directly from the Sponsored Post itself. 

Remove the guesswork: Try out different creative approaches, and we’ll narrow your campaign down to the one that performs best.

Measure the results: Our analytics tools now report demographic data. 

The power of a Sponsored Post:

60% of users who’ve seen Sponsored Posts find the content fun, engaging, and high quality.

70% of consumers perceive a brand more favorably after seeing a Sponsored Post.

50% of users who saw Sponsored Posts researched the sponsor afterward.

We’re excited to introduce these enhanced capabilities to the striking creative work and native advertising experience that define sponsorships on Tumblr. This is where advertising is actually fun, and we plan on keeping it that way.

Ready to get started? Visit www.tumblr.com/business.

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Tech companies are founded to give its audience a fantastic user experience, building platforms that allow us to be more social, expressive, opinionated, and connected. Quickly after the company’s birth, senior executives scramble to figure out how to keep the platform sustainable, aka, how to make $$$. Atlas, the easiest solution? Advertising. 

As a marketer myself, I understand the value of content advertising, thus increasing brand recognition. But as an ordinary user, I’d like to think that maybe - just maybe - one of my platforms, such as Tumblr, would finally be a space without advertising. Just content curated by users, for the users.