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Brunello Cucinelli AW20 Lookbook

When it comes to luxury, few other labels can come close to Brunello Cucinelli. The Italian label was the hallmark of high-end garments 10 years ago, when I started the blog, and it remains so to this days. Unlike what many others claim, Cucinelli is true luxury and this goes way beyond a steep price tag: it starts with the man behind the brand and his unique philosophy of “Humanistic Capitalism”.

Cucinelli has invested over 25 years and countless millions in restoring and perfecting Solomeo, a small hamlet where the company is based, for him and its people. After building a billionaire cashmere empire, the entrepreneur continuously reinvests in his community and its people, a rare feat in a time when most luxury labels are currently owned by financial groups who care solely about profit.