TriVision Studios

2014 Brazil World Cup: Must Take Opportunity for Advertisers

The 2014 Brazil World Cup is sure to have advertisers bring their ‘A’ game.

Come summer 2014, the games in Brazil will become the largest marketing pole in the world. With qualifiers for the cup almost ending, there are already 64 matches scheduled for 32 days.

Currently, there is a mad dash for advertisers to create the best ads possible to be marketed to a predicted audience of 32 billion people. Interest in soccer is at an all time high around the world, and these branded videos could attain millions of views, drive social conversations, and increase revenue of the marketing company. Since soccer is played with 2 continuous halves of 45 minutes each, there is a very limited amount of time for broadcasting along with a hefty amount to pay for it.

Events of such magnitude like the Brazil World Cup will cause big name companies to compete head to head to secure the largest overall investment return. Although the games are still 9 months away, this is a painstaking time for advertisers to solidify the quality and the content of their perspective ads as to not regret their choices later. With the rise of social media, one slip up could go viral within minutes, but just as easily as a well- liked video.

TriVision was recently awarded and executed a contract for the U.S. Department of State to build a media broadcast studio for the United States Embassy in Kabul, Afghanistan.

The U.S. Embassy needed this media studio to produce professional public service announcements, ready-made video press releases for media stations, as well as B-roll footage to support news and information dissemination. The overall objective of the project was to get the Embassy to fully utilize the power of social networking and emerging communication technology.

TriVision was the perfect fit for this task, given their past experience having built several other studios for clients like Vice President Al Gore and the Interior Ministry of Afghanistan.

Besides the studio design and construction of the facility, TriVision also provided AV equipment procurement, installation and training.

To begin, TriVision provided the Embassy with an overall plan of action, as well as created 3D renderings of the studio designin order to meet all the RFP objectives. Upon their approval, TriVision began the construction phase of the studio.

Most of the AV equipment was ordered and delivered from the United States. After the equipment was installed, a 2-week training period took place where TriVision members trained the local Embassy staff with the operation and maintenance of the cameras and equipment.

The project was successfully completed and theU.S. Embassy in Kabul, Afghanistan is now self-sufficient in using the newly constructed media studio for all its production needs.

Top 5 Apps Marketing and Branding Trends for 2014

As the year 2013 comes to an end, branding and marketing companies are looking back on what they have done this past year to rejoice on the successes and toughen some of their weak areas. Take a look at these new trends bound to help companies in 2014.

1.         Consumers expectations rise With the rise of social media and technological advances, consumers expect a lot out of their products. They want a sophisticated, yet easy to use product that will keep up with their fact pace of life. In the past five years alone, consumer expectations have risen by 20%, but unfortunately brands have only kept up by 5%. 2014 will be a good year to bridge the gap between what is expected and what is delivered in terms of marking strategy.

2.         Targeting becomes personal Consumers want and expect a more personal product or experience. Customers will respond better to a customized service that is tailored to their lifestyle, than to something that is not relatable to them. The relevance of the content to the consumer is a major part of customer satisfaction, and the happier the customer, the more business you may get.

3.         More brands embrace social media With more and more people owning and using smart devices, brands will get the most out of their marketing campaign if they move their content onto social media sites. This allows them to increase their audience and draw more attention to their brand or product. Brands need to adapt their marketing strategies to their consumer’s multi-tasking lifestyle, and adding content to social media is one of the first steps.

4.         More frequent short videos and less tedious text Frequently, people are more tempted to click on a 30 second video as opposed to reading a 3 page article. although short videos are on the rise, there is a cut off length when it comes to short. Most people check the length of the video before watching it and will choose not to watch the video if it is longer than 2 to 3 minutes. The key is to make a short and concise video that will capture the attention of the viewer and provide them with everything they need to know in the shortest amount of time.

5.          Businesses go mobile In today’s world with many people using their phones for both work and play, it is time for businesses to insert themselves into the mobile world. By making their services mobile, their customers can take the information anywhere they go without it being a hassle. Combining the power of big data with mobile delivery makes for a more personable brand.

Clientele Added in 2013

Innovate Conference: Exploring Opportunities That Enhance Our Region’s Future

On October 17, 2013, TriVision was a proud sponsor of Innovate, an annual conference held at the Center for Innovative Technology (CIT) in Herndon, Virginia, displaying the latest in social technology, cyber security, printing, analytics and more.

The conference which is hosted by the Dulles Regional Chamber of Commerce (DRCC) explores opportunities for change that enhance our region’s future. Showcasing innovation – the entrepreneurial spirit that fuels America’s financial markets and emerging technologies that may impact our daily lives – this conference offers a chance to stimulate our collective thinking and pave a path for collaboration in pursuit of a better future for both businesses and individuals.