Trajex Marketing Solutions

The simple answer to this is you! Personal branding is your effort and conscious choice to promote and share who you are with your audience.

Let’s be honest, creating social content can be a time-consuming task, whether it be for a client or your own personal business. It’s okay if you find yourself asking the most fundamental questions: What type of content should I create? How do I create a content plan? How can I save time on content planning? Where do I start?

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further, we may think in terms of email marketing: customized campaigns sent out to groups of clients, customers, donors, or investors. However, one area remains commonly overlooked and undervalued: SMS text message marketing.

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further, we may think in terms of email marketing: customized campaigns sent out to groups of clients, customers, donors, or investors. However, one area remains commonly overlooked and undervalued: SMS text message marketing.

In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.

We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!