Tom Cox

As an artist/designer focused on helping brands catch the eyes and hearts of others, few of the people I have worked with over 25 years have been as lionhearted as the good people at @reformationbrewery. Their brand is true and powerful. Today they are being honored by the City of Woodstock and Cherokee County with the proclamation that throughout this land, July 1, is now recognized as SET BEER FREE Day. As part of my ongoing involvement with the brewery, I helped them write and develop the SET BEER FREE campaign. It's a first for me to have my work recognized by 2 seats of government. I couldn't be happier for everyone at the brewery for this act that praises their innovation, growth, community impact and vision. #setbeerfree (at Woodstock, Georgia)

So great to see a vision coming to life! New tap handles, menu board in The Keeping Room at Reformation Brewery. I designed the form and graphics and brand extension for each beer. #setbeerfree #design #brandidentity #branddesign #brandart #gabeer #craftbeer #taphandle #reformationbrewery (at Woodstock, GA)

New tap handles I designed for @reformationbrewery It's like Christmas morning seeing a design come to life. #setbeerfree #design #branding #branddesign #brandart #gabeer #craftbeer #taphandle #reformationbrewery #reformationcadence #cadence (at Reformation Brewery)

#tbt 20 years ago this month I started the design process for the brand identity of Surge. When launched, Surge was the largest new product launch for The Coca-Cola Company since Diet Coke. Many have said it was a brand ahead of it’s time. Back to the Future, 2014 Surge is rereleased in the original brand graphics due to overwhelming fan support. Surge initially launched in Norway with the name Urge. Surge was rolled out a year later in the U.S. with much fanfare. I designed the complete original identity and packaging for both Urge and Surge. #1995 #branddesign #design #graphicdesign #packagingdesign #packagedesign #branding #surge #cocacola #type #typography #90s #urge #instanow #tomcox (at Back to the Future)

#tbt I designed and illustrated this as a special label for the Coca-Cola fountain dispenser used on the Space Shuttle during the 90's. #nasa #cocacola #outofthisworld #cokeinspace #90s #space #design (at Space)

"They Will Know Us by Our Love" part of my new series / Behind every mask is a heart.

"Thou Shall Not Kill" part of my new series / Behind every mask is a heart. http://society6.com/tomcox

"Cold, Cold Heart" part of my new series / Behind every mask is a heart. http://society6.com/tomcox

http://society6.com/tomcox

#tbt Always Coca-Cola logo design. I have had great opportunities in my career, but possibly none more recognizable than the Always Coca-Cola logo. The fun part of the story is I was never asked to work on the project. Having only been at The Coca-Cola Company about 6 months I couldn’t resist the challenge and snuck a few options in the stack hundreds of options submitted by several design firms. The logo was initially only to be used on packaging and point-of-sale in the U.S. promotions of the Always Coca-Cola campaign. This version became so popular it was eventually used across all media and around the world. #1993 #design #logodesign #logo #graphicdesign #cocacola

I love the art and design of post-war bubble gum trading cards, their wax wrappers and packaging. I also love how a collage can create a new story.

This a logo/icon I created for Reformation Brewery's Pioneer Series. The Pioneer beers explore new tastes and are only available in Reformation's Keeping Room, during Tour & Tasting hours.

Just for fun I created some #madmen collages, using only 1960's trading cards. #collage #art #fun #type #gonnamissit #tomcox

Just for fun I created some #madmen collages, using only 1960's trading cards. #collage #art #fun #type #gonnamissit #tomcox

Do you dream in technicolor? Grab some at Sticker Mule if you like! https://www.stickermule.com/marketplace/3778-dreamer

Custom logotype for a spring event.