Deutsche Welle: Media Viability Explainer.
Viable, independent and diverse media organisations are essential for ensuring freedom of opinion and expression. Under the current challenges to quality journalism, media organisations are faced with the pressure to rethink their business strategies and adapt to an increasingly complex environment. But what does media viability really entail? Which topics can or should media organisations focus on to develop sustainable business models, thereby enabling independent reporting and increased media diversity? How to support quality journalism in a sustainable way, thinking about more than just money? This animated explainer offers media managers, journalists, consultants and scholars a brief look into the Media Viability concept based on the interpretation of our cooperation partner DW Akademie.
