This Is Not Valid

For 37 years it’s been up there on the flat roof of Mark Gubin’s building in the flight path of Mitchell International Airport. A sign painted in letters 6 feet tall tells people arriving here by air: “WELCOME TO CLEVELAND.”

“There’s not a real purpose for having this here except madness, which I tend to be pretty good at,” Gubin said

Above that the roof, he was having lunch one day in 1978 with a woman who worked as his assistant. Taking note of all the low-flying planes, she said it would be nice to make a sign welcoming everyone to Milwaukee. “You know what would even be better?” Gubin said.

The next thing you know, he’s out there on the black roof with a roller and white paint creating the sign that would bring more notoriety than anything else in his long career. A story about his confusing message ran in thousands of newspapers and magazines, on national TV news, “The Tonight Show,” Paul Harvey, all over.

(Fact Source)

And what many people don’t realize is that this subculture was born as a way for young girls to express themselves in their own way. And it was also used as something against the adult life and the traditional culture, often seen as dull and boring and oppressive. By embracing cuteness, these young girls (and adult women, after a while) were showing non-conformation with the current standards.

NO OK THIS IS SO IMPORTANT!

This is also how the kawaii fashions started! Girls began dressing in cute and off beat styles for themsleves, they were criticized by adult figures telling them “you’ll never find a husband if you dress that way!” to which they began to reply “Good!”

All the Japanese subcultures and fashions that evolved out of this became a rebellion to tradition and the starch gender roles and expectations the adults were forcing on the younger generations. As early as the 70s and still to this day you’ll see an emphasis on child-like fashion and themes in more kawaii styles and the dismissal of the male gaze with styles like lolita (a lot of western people assume lolita is somehow sexual due to the name of the fashion, but ask any Japanese lolita and they will tell you that men hate the style and find it unattractive which is sometimes a large reason they gravitate towards the style - they can express their femininity and individuality while remaining independent and without the pressure to appeal to men)