COVID-19: Reasons Why Marketers should focus on brand building rather than rushing for Sales
The pandemic has now changed everybody’s life it has influenced every business and transformed the way of living. So entrepreneur need to change the strategy of capturing the market. If you do not go with the flow of trend you will remain behind and your brand may vanish.
As we know that nothing is impossible you need hard work and dedication and everything is possible. There is a famous saying by Sir W. Churchill that “Never let a good crisis go to waste”. However, this is a tough time for everyone either it is for companies or the workers and staff of the business. Everything has changed either its normal people’s life or entrepreneur life. This not the right time to run for sale instead you should focus on building your brand. There could be two outcomes of this pandemic one could be it will disappear gradually with the time and another could be it will never go and life will go on like this.
The brand identity possesses a long term strong power to the brand. Brands distinguish your product or your services from others and give it recognition. There is a list of numbers of world’s best brands like Amazon, Apple, Google, Facebook, Microsoft, Nestle, Toyota etc. All of them Apple is at the top and it is still at the top even after the death of its founder Steve Jobs. Toyota is still ranking among top ten even it recalls its lots of automobile every year. There are so many examples like Nokia failure and other big brands failure like Samsung Galaxy Note 7, but the question is here that even having such major blunders how they manages to make their brands shine forever.  In other words it can be said that there brand have so much power that they have the margin to take risk once in a while. Powerful brands not just meant to portraying first class from their consumers but also include a protected savings, and that is why they attract the talented cream from the world to work for them.
An enduring brand is not just meant for drawing a premium from your customers, but also, secure preferred investments, and to attract the best of the talent to work for you. With its acceptance rate of 0.2 percent, Google is more difficult to get into than the venerable Harvard Business School. Little doubt, most of the best brands also feature as the Best Companies to Work For. They secure the most coveted slots at the campus placements, have longer employee tenure, better peer perception, and tend to regularly feature as some of the World’s Most Innovative Companies. A brand identity can outlive an entire organisation, as is known in the case of TheWebFactoryUS, Polaroid, Eastman Kodak, Lehman Brothers, Kingfisher Airlines, and Jet Airways, to name a few.
