The Real Ky Evans

If you can’t tell I’m just a little excited to get my hands on this book! #MarketingThatMakesItRain 💵 - I’m a HUGE fan of @donmilleris - Author of the #1 @wsj bestseller #BuildingAStoryBrand - In fact I utilize Don’s #GuidingPrinciples and his #StoryBrandMessaging framework in my own businesses AND we will be attending his @storybrand_ Guide Certification in #Nashville - As group fitness strategist and more importantly guide for boutique fitness studios across the country I hate seeing hard working #fitnessstudioowners losing money on marketing that just doesn’t work and that’s why I’ve become a such huge fan of Don’s. - His messaging framework is helping me to help you - to be in better service of my clients. When I help a studio I do a lot more than simply teach a workout. I make it an experience from start to finish and I can thank #DonMiller some of that! - This book came yesterday and I can’t wait to get into it on my way to #Australia tonight! - #MarketingMadeSimple by Donald Miller with @jjpeterson321 is PROVEN to grow revenue for ANY business! - Finally a roadmap for strengthening and communicating your brand story to your customers! #BrandWashing (at Delta Sky Club at Austin-Bergstrom International Airport) https://www.instagram.com/p/B9kf60zhDif/?igshid=1cnevi0n39awk

As everything becomes roboticized and technology takes over, personal touches and human connection still have an enormous effect - Whether the workout experience is going right or wrong -- and with fitness, people really dislike the wrong -- how you handle it is crucial. - Remind yourselves and your staff of this every day - As an owner you also have to give them the freedom to express their own personalities in their own way. - Being an excellent fitness professional means making personal connection count, making it feel spontaneous and GENUINE! - You should sincerely care about getting to know your clients (FORD) and helping them to reach their ultimate goals - whatever that may be! - And the ONLY way you’ll know their goals - is to get to know THEM! - Because just I like I teach all my coaches and owner... - “It’s not the workout, it’s the experience™️” that gets you raving clients and sells out your classes! - Put down your phone and get to know somebody and see what happens! #mondaymotivation 🦾 (at Austin, Texas) https://www.instagram.com/p/B9g9usfhK-b/?igshid=38kjxfl4y8ww

“You’re mad..bonkers...completely out of your head. * But I’ll tell you what...the best people are.” ~ Lewis Carroll, Alice In Wonderland * I tell my coaches to NEVER apologize for being themselves... * #HighPerformanceCoaching isn’t about making “cookie cutter coaching clones” * We want YOU to authentically and unapologetically make these hard and soft teaching skills YOURS! * We will give you the coaching framework - then YOU it decorate with all the colors of YOU! #SmellTheFartActing #BlueSteel #MoFo #CoachingTips (at InstaPhysique) https://www.instagram.com/p/B9NHB1nhKt6/?igshid=d2sapoevafks

Because that’s all people really want: inclusion and the positive attention of those around them. * We want the pack to let us in. * You can see it when someone makes others feel great about themselves how much of a magnet they become * It was an insta connection with the #instasquad @_instaphysique * Thank you for all the love this past few years! * Grab those grip socks cuz I’m ready to rock #sacramento and #roseville (at Sacramento, California) https://www.instagram.com/p/B9FKhq-BgLs/?igshid=18223q14qawvp

Great leadership is about human experiences...NOT processes * Leadership is not a formula or a program... * It’s a human activity that comes from the heart and considers the hearts of others * It’s an attitude not a routine * At #HighPerformanceCoaching we put our heart and souls into our seminars and show our coaches and owners how to do that same! * It’s not a workout, it’s an experience™️ that fills your classes and creates your cult-ure - that vibe that sets you apart! (at New York, New York) https://www.instagram.com/p/B84Ke2_BH4G/?igshid=15me3jy281l8v

A true mentor wants you to rise to the top and is willing to let you stand on their shoulders to get there! * * I’m incredibly proud to be the mentor for @monicamarder and all of her @form50fitness coaches! * This last year has been incredible - I’m so blessed and honored to watch you all chase your dreams! Sky is the limit at #BBHQ * Today they graduate from my Four Phase Elite Coaching Program at #HighPerformanceCoaching! Earning CEUs from #NASM and #AFAA * #Form50 is the smartest workout in #NYC * It’s smart because…. it’s backed in proven functional science * It’s functional because they “Train like you live, live like you Train” * It’s about you, Form50 puts you first… * And it’s a vibe…it’s that #LIITLifestyle (at Queens-Long Island City, New York) https://www.instagram.com/p/B81MwyOhxDX/?igshid=khvzusyasal

Don’t ever be afraid to ask questions... * I always tell my coaches and owners to question me.. * If they need clarity... If they don’t understand... If something is confusing... If they need to simply “clear the air”... * I believe in “why/for” and not just because “Ky said so” - my coaching is backed in science #NASM #AFAA * This includes questions about my past - don’t assume - ask me. If I did it, I’ll own - no excuses... * Don’t just assume some is right and end up with your fingers in your butt 😂 * Let’s all change, grow and evolve together 🙌🏻♥️ (at Ky Evans) https://www.instagram.com/p/B8tcabOh1B4/?igshid=17vd889twacpc

The mental game is the entire game... * The physical game is only an extension of the mental game.. * Change your mind, change your life.. * Had the pleasure of working with Tim Glover @attackathletics for 10 weeks- such an honor sir 🙏🏼 * Can’t recommend his book enough “Relentless -From Good to Great to Unstoppable” * #Relentless #Cleaner #mambamentality🐍 (at Ky Evans) https://www.instagram.com/p/B8q2T_4B6hm/?igshid=1s2x1n5lt6toa

Real Life...I was weighing 215 at Christmas...I’m only 5’9 and I’m 47 - It wasn’t a good look...hello belly * This pic is from this morning....I’m now down over 20lbs since Christmas and can finally see my abs again and still have a few more to go... * It sounds so cliche but stress, bad mindset (playing the victim) and terrible diet played a huge role in my weight gain and loss * And a HUGE thank you to @prolonfmd and @audible for helping me reset both my diet and my mind! Can’t recommend them enough! * Of course I work out but I was working out longer and harder when I was heavier - now I’m actually spending less time at the gym, reading more and I’m looking and feeling better! * Everyone needs a hard reset sometimes #MindsetMatters #SelfCare #HardReset #prolonyourlife #BeTheGuide #NotTheVictim #MadeInDetroit

Real Life...I was weighing 215 at Christmas...I’m only 5’9 and I’m 47 - It wasn’t a good look...hello belly * This pic is from this morning....I’m now down over 20lbs since Christmas and can finally see my abs again and still have a few more to go... * It sounds so cliche but stress, bad mindset (playing the victim) and terrible diet played a huge role in my weight gain and loss * And a HUGE thank you to @prolonfmd and @audible for helping me reset both my diet and my mind! Can’t recommend them enough! * Of course I work out but I was working out longer and harder when I was heavier - now I’m actually spending less time at the gym, reading more and I’m looking and feeling better! * Everyone needs a hard reset sometimes #MindsetMatters #SelfCare #HardReset #prolonyourlife #BeTheGuide #NotTheVictim (at Ky Evans) https://www.instagram.com/p/B8l6j83hNFq/?igshid=mnyekopufmgi

Happy Valentines to my crew - my followers, my fans, my friends, my coaches, my mentors and my haters * I love you all.... Some of you inspire me Some of you challenge me Some of you encourage me Some of you drive me And ALL of you make me better! * Today whether you are taken, single or don’t care - don’t forget to love yourself first! 🌹 ♥️ And always be kind to yourself and each other - the world needs more of that #YouCANSitWithUs

Happy Valentines to my crew - my followers, my fans, my friends, my coaches, my mentors and my haters * I love you all.... Some of you inspire me Some of you challenge me Some of you encourage me Some of you drive me And ALL of you make me better! * Today whether you are taken, single or don’t care - don’t forget to love yourself first! 🌹 ♥️ And always be kind to yourself and each other - the world needs more of that #YouCANSitWithUs (at Ky Evans) https://www.instagram.com/p/B8jKqrqBQj7/?igshid=kub6ljnhwqxv

“Magic is believing in yourself...if you can do that.... * You can make anything happen!” ~ Johann Wolfgang Von Goethe

“Magic is believing in yourself...if you can do that.... * You can make anything happen!” ~ Johann Wolfgang Von Goethe (at Austin, Texas Y'all) https://www.instagram.com/p/B8Bsy9QhHOC/?igshid=kl918s9wbemy

Repost @fitnesscareermastery - this statement could not be more true! * Don’t worry about the haters or the ones who never have anything nice to say about you or what you’re doing * Because It will happen. You will have critics when you’re successful. * Just remember...those people are not your people... * Because as long as everything you do is with positivity and to “be in service of” your clients, just keep doing what your doing * Because when you’re a giraffe 🦒 and you receive criticism from turtles 🐢 * They are only reporting the view from the level they‘re on!

Repost @fitnesscareermastery - this statement could not be more true! * Don’t worry about the haters or the ones who never have anything nice to say about you or what you’re doing * Because It will happen. You will have critics when you’re successful. * Just remember...those people are not your people... * Because as long as everything you do is with positivity and to “be in service of” your clients, just keep doing what your doing * Because when you’re a giraffe 🦒 and you receive criticism from turtles 🐢 * They are only reporting the view from the level they‘re on! (at Los Angeles International Airport) https://www.instagram.com/p/B7gh7SKhZio/?igshid=vgd39dgfvaa6

Thank you so much @fitnesscareermastery * Truly my pleasure to be a guest on your podcast * My passion is helping group fitness trainers and owners * This was so much fun. Thank you again Barry! I can’t wait until it airs!