Like my daddy always said, sir...
Recently, a big campaign began here in my home state of Alabama. Every time you turn on the TV or the radio, you hear the commercials loaded with various promises. Some even take advantage of alliances that listeners or watchers have had their entire lives.
What is the subject of the campaign? Is it a politician's campaign? Is it about a law?
The answer: It's a campaign about college.
This recent campaign by many colleges in my state is targeting the very people that I am writing this blog for. They promise the Non-Traditional caste of students an easy path towards the degree of their choice while helping them to do it at a low price. They tell them things like "Its flexible! It's cheap! Do the work on your own time!"
Among this campaign are two local names. One is known only among the more rural areas of central, west,and north west Alabama and hosts 3 small campuses around the central-north west portion of the state and is a low priced community College, Bevill State. The second is a name known around the world. It boasts several blocks of buildings, a wide diversity of Greek organizations, a Tier 1 law school, and 15 national football titles, 2 of which are back-to-back, The University of Alabama located in Tuscaloosa.
In Bevill's commercial, they show 2 Non-Traditional students that both have a need to return to college, both work, and both have a family to support. The first student returns to class physically at the tune of over $4,000 while taking time away from his family to attend the lectures. The second student spends around $1,000 (+/-) and takes her classes online and can work on her material at any time that works best for her.
In UA's radio commercial, they talk to a variety of Non-Traditional students. They all talk about how they have been "the ultimate Alabama fan" their entire lives. They have attended every game, bought every piece of memorabilia, and have even raised their children to be equal fans. However, there has always been that one piece of Alabama that they thought was always out of their hand. No, not the crystal football that the fans seem to revere as a holy object, they're talking about getting a degree from the University of Alabama. Now, with UA's distance education program, they can do just that - get their dream degree from their dream school.
Notice something different between Bevill and UA? UA's commercial doesn't give a price for you to consider. Instead, it appeals to the potential student that already spends all of their spare money on the Capstone. To find out about the cost of education from this school, you'd have to call & ask or learn how to find the information on their website. I'm not sure about you, reader, but when I think of this, I think the advice "If you have to ask, you can't afford it."
Way to go, Alabama. A confession without confessing. Are you grooming politicians, too?