thegcore

Heineken Cube Concept   Designed to overcome the overly loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer. It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory. A new way of drinking, economic and ecological … Designed by Petit Romaine   Source: The Dieline

The building also includes one great luxury, a 200 seat auditorium for company meetings and community events. While auditoriums are not inherently efficient spaces — there’s all that space to light and heat — this one is remarkably compact, with narrow concrete risers that leave enough room to tuck the entire model shop beneath. more: http://www.ziba.com/#/work/jumpseat/