#logo redesign

I’m offering 5 FREE logo & website audits this week for small business owners.

If your logo, website, or brand visuals don’t feel professional enough yet, I’ll review them and send simple feedback on what to improve.

Free audit includes:

Logo design feedback

Website design review

Mobile layout check

Branding consistency tips

Trust & professionalism score

Send me:

Your logo or website link

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What you want to improve

Message me here or WhatsApp: https://wa.me/94782067248

i've been designing logos for over a decade. and honestly? most of the mistakes i see aren't skill problems. they're thinking problems. so here are the logo design tips nobody really talks about — the ones that actually change how your work turns out.

01. design in black and white first

before you touch a single color swatch, build the logo in black and white only. if it doesn't work in monochrome, it won't work in color either — you'll just be using color to hide weak structure. a strong logo holds up without any color at all. color is the last layer, not the foundation.

02. sketch at least 20 concepts before going digital

i know. it feels slow. but the first 5 ideas out of your head are almost always the obvious ones — the ones every other designer would think of too. the interesting stuff starts around idea 12 or 15, when you've pushed past the easy answers. sketching is fast and cheap. commit to the volume before you open illustrator.

03. the logo has to work at 16px

favicon size. that tiny icon in a browser tab. if your logo becomes an unreadable blob at 16px, you have a problem — because that's where a lot of people will encounter your brand. test it small early. if the detail disappears, simplify. a logo is not an illustration. it's a mark.

04. stop using more than 2 fonts

two is plenty. one is often better. using 3 or 4 typefaces in a logo doesn't make it look rich — it makes it look unresolved, like the designer couldn't commit to a direction. pick one strong typeface that carries the personality of the brand. if you need contrast, pair it with one clean secondary. and that's it.

05. understand what the brand actually does before you design anything

this sounds obvious. it's not. so many logos are beautiful in isolation but completely disconnected from the business they represent. a children's tutoring brand and a law firm should not have logos that feel interchangeable. do the research. ask what feeling the brand needs to create in the first three seconds. then design toward that feeling.

06. negative space is free real estate

the space around and inside your shapes is just as powerful as the shapes themselves. some of the most iconic logos in history — FedEx, Carrefour, the Tour de France logo — hide a second meaning inside the negative space. you don't have to force it, but train your eye to look for it. sometimes the hidden shape is already there waiting. you just have to see it.

07. show your client 3 directions, not 10

if you present 10 logo options, the client will try to combine pieces from all of them. you'll end up with frankenstein. present 3 strong, fully distinct directions — each one a committed answer to the brief. it forces you to do better work upfront, and it makes the decision cleaner for the client.

08. logos are not art. they are tools.

your job isn't to make something that impresses other designers on dribbble. your job is to make something that works — that communicates the right thing, to the right people, across every surface it lands on. a logo that wins awards but confuses customers has failed. always design for function first. the beauty follows.

if you got this far — bookmark this. come back to it next time you start a new logo project. these aren't rules to memorize. they're habits to build.

and if you're a business owner who needs a logo that actually does its job — this is what we spend our days doing at aarah.

start a project with aarah digital studio →

Premium logo & brand identity design · est. 2013 · New York & global

reblogs help other designers find this. appreciate every one.

In today’s fast-moving branding landscape, staying visually relevant is no longer optional. Your logo is often the first interaction people have with your brand, and over time, even strong logos can begin to feel dated, inconsistent, or misaligned with where a company is headed. When that happens, many brands face the same question: Do we need a logo refresh, or is it time for a full…

Details of the redesigned logo

A side-by-side logo comparison

Here are some logo designs I made a few months ago. This was a commission I was asked to make, but I chose to post them now.

Here's the link to the website (and members) who asked me to redesign their logo.