#TheBrockReport

The Final Rogue One: A Star Wars Story Trailer 

Not much to say here other than this gives me great joy. Can’t wait for December 16th.

We All Live In An Official Lego Yellow Submarine 

The Lego Yellow Submarine set consists of more than 550 pieces and goes on sale November 1 for $59.99.

Newzoo: Mobile games will make 82% of global app revenues this year 

Additionally:

Apple is the global leader with a market share of 34.8 percent in monthly active users. No. 2 is Samsung with 23.2 percent. Chinese brands account for seven of the top ten global brands, testament to sheer size of the Chinese market, which accounts for 30.2 percent of the actively used mobile devices worldwide.

On a regional level, Apple is the smart device brand with the most active users in North America, Middle East and Africa, as well as Asia-Pacific, while Samsung has a clear lead in Latin America and Europe. In fact, Samsung has an impressive 48.4 percent market share in Latin America, with Apple and Motorola trailing behind with 19.9 percent and 18.1 percent, respectively.

Oculus Touch motion controllers ship December 6 for $199 

The Touch controllers will also include a second camera sensor. We also learned that room-scale play will be possible with a third sensor which will retail for $79.

Two titles will be bundled with the headset. VR Sports and The Unspoken will launch with the controllers. There are dozens of new titles that will be available at launch for the controllers.

Updated figures on VR market following Daydream announcement 

Because of that we expect a seasoned participant like Sony to do well during this initial stage, reaching an install base of around 2.6 million units by year’s end. The strategy of both HTC Vive and Oculus Rift to pursue the high-end VR market is a longer game, especially considering the initial issues Oculus suffered during its retail rollout.

The campaign was created for Addicte Aide, which aims to raise awareness about alcoholism among young people.

Xiberras' team posted two-to-three posts per day at high-traffic moments. The agency also studied fashion bloggers to incorporate habits and filters they commonly use.

At least 20 fashion or food-related hashtags were included in each post and a highly efficient bot was created to like and follow specific people — such as women interested in fashion bloggers, journalists and celebrities.

Another part of the social media strategy was to create a "KOL [Key Opinion Leader] strategy" using influencers or hubs with 20,000 to 100,000 followers, who were able to "spread the Louise Delage profile among their own followers."

A video posted by Louise Delage (@louise.delage) on Sep 22, 2016 at 2:07am PDT

3D print your own 'Skylanders' hero with the Creator app 

Each figure will cost $49.99 and come with both a base and a clear, protective dome. It's fully compatible with the Imaginators game, meaning you can place it on the podium to summon your character digitally. If 50 bucks sounds like a bit much, you can always order a "high-quality, custom made" trading card instead. These will cost $14.99 and, like the figures, can be placed on a "Portal of Power" to unlock the character mid-game. Lastly, there's the option of having your Imaginator on a t-shirt for $24.99.

Google's Pixel phones make their debut

Pitched as "the first phone with Google Assistantbaked in," the devices are focusing on that, plus photos, storage, communications and VR (they're also the first phones built for use with Google's $79 Daydream VR headset.)

Google reveals its Daydream VR headset, which launches in November for $79 

Google promises that the View is comfortable and friendly for VR experts and rookies while also providing a more advanced experience than its first generation Cardboard hardware. The company kicked off mobile VR with hyper-cheap phone holsters made out of actual cardboard, and that led to developers releasing hundreds of VR apps on the Google Play app market. Now, Daydream View can build on top of that ecosystem while replacing the flimsy, uncomfortable Cardboard devices for consumers looking for an upgrade.

Box Office: ‘Miss Peregrine’ Tops With $28.5 Million, ‘Deepwater Horizon,’ ‘Masterminds’ Bomb

Twitch Prime is Amazon’s latest Prime offering 

The service will include:

“Free game loot every month,” like a new Hearthstone hero or indie game

Get “discounts on new-release box games” at Amazon, from pre-order until two weeks after launch

Link your Amazon and Twitch accounts for “ad-free viewing experience”

Free stuff like “exclusive emotes and chat badge”

And “one free channel subscription every 30 days”

Blog: Using ARPU to choose the right genre and market 

Twitter opens its Moments story-telling feature to all 

Everyone is now able to create their own Moments to highlight an event or story with the narrative feature. Whatever the topic or occasion may be, you can now compile a collection of tweets should the need arise. All you have to do is select “Create a new Moment,” add the relevant tweets, select a cover image and publish it for all of your followers to see.

No Man’s Sky under investigation for false advertising 

The U.K.-based Advertising Standards Authority (ASA) confirmed to Polygon that it’s received "several complaints about No Man’s Sky’s advertising," which angry customers have criticized as misleading.

The Reddit thread notes that the ASA is holding responsible both developer Hello Games and Valve, which runs the Steam platform, for No Man’s Sky's controversial advertising.

Mattel’s ThingMaker, the 3D printer that let kids make their own toys, delayed until next year 

After much consideration, Mattel has decided to move its Thingmaker/3D printer launch to Fall 2017. At Mattel, we pride ourselves on delivering best-in-class products and the additional time will allow us to enhance the digital functionality to ensure we deliver the most engaging end-to-end experience for all family members. We are grateful for the excitement around this product and look forward to exceeding expectations in 2017.

The new 'Magnificent Seven' just had one of the biggest box office openings of any Western 

The shoot-'em-up starring Denzel Washington, Chris Pratt, Ethan Hawke, and breakthrough star Haley Bennett (who is also in the anticipated "The Girl on the Train") had a strong Friday with with$12.6 million on the day (including $1.7 million from Thursday previews) and finishing the weekend with $35 million that puts it second all-time for biggest opening weekend for a live-action Western (2011's "Cowboys & Aliens" $36.4 million, all-time is 2011 animated Western "Rango" with $38 million).

Push notifications propel user retention (GOOGL, AAPL) 

Leanplum’s report, based on over 200 apps, found that just by sending push notifications, user retention could increase by around 20%. Roughly 75% of users stop using apps within the first few days of downloading them. That share of users drops to around 8% by day 30, Leanplum notes. This severely diminishes app marketers’ ability to engage with users.