#thebrockreport

The Final Rogue One: A Star Wars Story Trailer 

Not much to say here other than this gives me great joy. Can’t wait for December 16th.

We All Live In An Official Lego Yellow Submarine 

The Lego Yellow Submarine set consists of more than 550 pieces and goes on sale November 1 for $59.99.

Newzoo: Mobile games will make 82% of global app revenues this year 

Additionally:

Apple is the global leader with a market share of 34.8 percent in monthly active users. No. 2 is Samsung with 23.2 percent. Chinese brands account for seven of the top ten global brands, testament to sheer size of the Chinese market, which accounts for 30.2 percent of the actively used mobile devices worldwide.

On a regional level, Apple is the smart device brand with the most active users in North America, Middle East and Africa, as well as Asia-Pacific, while Samsung has a clear lead in Latin America and Europe. In fact, Samsung has an impressive 48.4 percent market share in Latin America, with Apple and Motorola trailing behind with 19.9 percent and 18.1 percent, respectively.

Oculus Touch motion controllers ship December 6 for $199 

The Touch controllers will also include a second camera sensor. We also learned that room-scale play will be possible with a third sensor which will retail for $79.

Two titles will be bundled with the headset. VR Sports and The Unspoken will launch with the controllers. There are dozens of new titles that will be available at launch for the controllers.

Updated figures on VR market following Daydream announcement 

Because of that we expect a seasoned participant like Sony to do well during this initial stage, reaching an install base of around 2.6 million units by year’s end. The strategy of both HTC Vive and Oculus Rift to pursue the high-end VR market is a longer game, especially considering the initial issues Oculus suffered during its retail rollout.

The campaign was created for Addicte Aide, which aims to raise awareness about alcoholism among young people.

Xiberras' team posted two-to-three posts per day at high-traffic moments. The agency also studied fashion bloggers to incorporate habits and filters they commonly use.

At least 20 fashion or food-related hashtags were included in each post and a highly efficient bot was created to like and follow specific people — such as women interested in fashion bloggers, journalists and celebrities.

Another part of the social media strategy was to create a "KOL [Key Opinion Leader] strategy" using influencers or hubs with 20,000 to 100,000 followers, who were able to "spread the Louise Delage profile among their own followers."

A video posted by Louise Delage (@louise.delage) on Sep 22, 2016 at 2:07am PDT

3D print your own 'Skylanders' hero with the Creator app 

Each figure will cost $49.99 and come with both a base and a clear, protective dome. It's fully compatible with the Imaginators game, meaning you can place it on the podium to summon your character digitally. If 50 bucks sounds like a bit much, you can always order a "high-quality, custom made" trading card instead. These will cost $14.99 and, like the figures, can be placed on a "Portal of Power" to unlock the character mid-game. Lastly, there's the option of having your Imaginator on a t-shirt for $24.99.

Google's Pixel phones make their debut

Pitched as "the first phone with Google Assistantbaked in," the devices are focusing on that, plus photos, storage, communications and VR (they're also the first phones built for use with Google's $79 Daydream VR headset.)