The Brand God

Lately, I’ve been reflecting a lot on my journey. Most importantly the people that partake in this journey with me. I feel like it’s been emotional roller coasters this wave of emotions.

My girlfriend thinks I don’t understand that she needs to invest time for her. We all have to grow and I am absolutely aware of that but I can’t help it if I am madly in love with you. I need you so much that it’s become more “needy” than it is an appreciation of just your presence. 

Then I have friends who aren’t appreciative of things I tell or do for them. It’s ashame, I had to let a good friend go a week ago. It got to the point that getting free clothes wasn’t the becoming that much genuine and pure anymore. You give a little and people take too much. I think what frustrated me is the fact when I go out my way to use professional contacts to help friends and they don’t follow through or respond back promptly. It makes me give up and give hope to assist anyone with any of their projects or goals.

A cold heart doesn’t open the mind to see the possibilities of things and people. This is why I am a weird spot in my life. I am playing limbo and currently allowing myself to guide myself.

I am sitting here switching back and forth from work to this blog. I am watching a space video and at this very moment, I feel connected again. The vast universe has so many universes within itself. It’s amazing truly that somewhere out there, there is probably another planet like the earth with creatures of a similar specimen. 

I took a trip recently to New York, New Orleans, Dallas, Albuquerque, Phoenix and the Grand Canyon. Beside the commotion, it came with after New Orleans. I was able to gain my sense of mind back again. Working in the branding and entrepreneur world. You start to lose sight of your charge. I am not saying all but there’s some of us (including myself) that need to recharge in habitats that naturally gives us life again. Do you charge your phone? What happens if you let it die? (Let me guess you kind of need it right?) Well, there you have it! I need my phone to be in full battery so I can take all these amazing photos like you see here.

Time is the most precious thing. It’s the one thing that everyone is trapped in. Time is infinite. It never stops!  Imagine if it did? *cue The Twilight theme song now*

Well regardless if it stands still or keep moving forward into this infinite thing we call space. Don’t waste people’s time! Yep, I said it because I am getting sick and tired of this shit. People who are so in the fucking wind. (Okay we get it bulls-eye) Have some respect. That’s all I am asking. Time is dispersed in a strategic way according to my flow. I don’t care how powerful you think you are or if you think you are the next Mariah Carey. (Sorry sweetie, there will never be another Mariah) Be a person of your words. Be very transparent. Value their well being and time. I am not god nor am I, Gandhi. I am 100% Human. Just a friendly reminder in case you forgot.

2017 was something special. Wasn’t it? The year of resolving the resolutions to level up to the 2018 results. Think about it. Last year (our good old pal 2016) put you in the most difficult fuckery with fucked people. 2017 well “Harry...history have repeated itself!” (Harry Potter reference for those who didn’t get that one.) 2017 taught me to stop being apologetic, self-love, will, and evolution. It’s more powerful saying NO. Know when to say YES. Fear is a choice. Love is infinite and starts within. Don’t become a pushover. It’s ok to speak up just know how to word it properly. Admit when you are in the wrong. If you are right it is because you have FACTS  behind what you are addressing.

Last time I wrote in this thing, I was bitching about taking a break from Freelancing and going into a 9-5. Well.. I followed my own advice and aligned myself with now a 9-5 doing rebranding for a company. This time we have another situation.

Repeat after me: COMPROMISING.

At the end of the day, it’s not my brand. I have to keep reminding myself not everyone is going to understand the vision. Some may never even get it. I’ve learned today that sometimes doing what’s already been forecasted or taking something for what is forecasted and revolutionizing it. People just don’t agree with it. It’s okay. It’s not that you suck or they suck.  My friend is a visionary. Don’t be afraid to call yourself that at all. If Kanye can call himself a GOD well you are the Holy Spirit. Just take your idea and run with it. Yes, I’m encouraging you to create a master plan. Prove to yourself that your idea isn’t going to change perspectives and lives. Be the inspiration don’t wait for that train to leave.

Besides branding, I also LOVE art direction. Yes, I am a jack of all trades. My strong point is Art Direction. It’s like recreating a dream but with the right people, settings, props, and music. I see visions!

You see at the end of the day. Whether you have to comprise a vision or curating your own. You have to understand the core that nothing is going to go exactly as planned. Make the best of the situation. Play it smart. Work smarter not harder right? Enjoy the journey as cliche as I sound. It’s not about the destination they said. It’s the journey. Leave your mark.

Quit staring at my butt and let’s get to the real topic.

Today the fabulous topic is Branding You.

I am consistently evolving as an individual. Whether it is my personal style or my branding strategies. I am always looking to improve from what I did previously.

I’ve been freelancing for some time now. It’s often challenging to transition from freelance to a 9-5. No, it’s not because I can’t be in an office setting vs a coffee shop. It’s more so, why aren’t companies hiring me??

I am not manifesting for companies not to hire me. I am figuring this out like most of you are, who are in the same boat. We all know how tough it is to stay consistent with freelancing. One minute you are making a ton of money the next you have your dry months of no money. Isn’t this why we are trying to get a 9-5? To grow, accelerate and be consistent.

I’ve updated my Behance portfolio, re-did my resume and cleaned up my Linkedin. Even took the time to do a cool reference pdf page and cover letter to show my design skills.

It’s all about how do I brand my skill set and as an individual to be recognizable by potential employers?

Here are some tips I’ve gathered:

1. What is your objective? What is the goal you are trying to reach with your employers? (Stand out, show them who you are through that email and make it clear that your branding proposition aligns with their mission.)

2. What is the demand for employees? (In other words: Are YOU the missing piece that they need to fulfill their company?)

3. What is your WHY, HOW are you going to accomplish it and WHAT is the final result?

*In the most robotic voice you can think of*

WELCOME TO THE BRAND GOD.

These are the facts, opinions and funny world of the branding mind. My mind and people who actually give a shit about branding’s mind.

I created this blog because (well besides the fact that I am a brand developer) our world is consumed by branding. Everywhere you go, look up, look to your right, look to your left and try not to look at the ground. Branding is everywhere! Sometimes I question why certain brands, companies, and individuals brand themselves that way.  Some of these brands, companies, and individuals outdid themselves.

*Joanne the Scammer’s voice* Honestly, truly.

I am like geez you are the branding god. Excuse moi..my bad! And some..well let me keep it real and keep it 100 with you. Their branding is just bad. There are no other words for it.  What do you want me to say? Everyone just has great branding and oh..what a great branding world we live in.

Steve jobs killed it with apple. Something so simple yet impactful. Do you know why it’s impactful? Because Jobs started with the WHY. Built his way to the HOW and eventually ended up with the WHAT.

Confused? Well, let me break it down for you. The WHY is your purpose. The HOW is your plan. The WHAT is your product. Whether it is a physical product or service. Your WHY is what delivers your brand’s message.

Now come find your WHY with The Brand God or maybe you just want to get a kick out of my words. Either way, you are here and that’s the first step of acknowledgment and true interest on what I have to say.

Thank you for Branding with me!

Let’s create the identity together.

Cheers,