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                                         Racist Brands

Chanel

Chanel has been repeatedly accused of racially profiling Black customers and last year they hired a white woman as head of their “diversity and inclusion” department.

Gucci

Gucci has a complicated history with the Black community, stemming from them all but trying to destroy Dapper Dan’s business only to hire him two decades later. Most recently they came under fire for releasing a sweater that had suspiciously Blackface elements and stealing designs from Black designers.

Prada

Prada has a similar history and they recently had to apologize after releasing a collection of monkey key chains.

Dior

Dior’s most recent fragrance campaign came under fire for racist undertones but a Black Hollywood stylist also gave BET.com an account of an incident that she had with a brand. The stylist requests to remain anonymous says, “they compromised our creative relationship by not following through on requests and instead loaning looks that were promised to me to white actors instead.”

Celine

Celine’s branding is notoriously extremely thin and extremely white. A quick scroll of their social media will reveal exactly their opinion on Black lives.

Barney’s 

Before going bankrupt, Barney’s had to pay out a settlement in a racial discrimination case of $525k to two plantiffs. 

Moda Operandi

A former employee of the company released this thread on Moda Operandi, citing several micro aggressions she suffered there. 

Burberry

Burberry issued an apology after releasing a sweater featuring a noose motif.

Tommy Hilfiger

In 1996, Tommy Hilfiger famously made comments against the Black community and has since clarified what he meant, but the hurt in the community lingers. 

Moschino 

Managers discriminated against black customers who did not appear to be rich or famous.

“If a potential black client was not a celebrity and did not have an outward appearance of money via diamonds or name brands, defendant [Ranna] Selbak called them a ‘Serena’ to other sales associates and wanted the ‘Serena’ to be closely watched,” according to the complaint.

Versace

A former male Versace employee sued Versace for allegedly firing him after his manager realized he was Black.

Zara

Zara was accused of using racial code words for black and Latinx customers. The Center for Popular Democracy surveyed 251 Zara employees in New York City about the retailer’s practices. Poll respondents said that when the term “special order” was used at the store, employees were to find the location of the shoppers in question and follow them around. Black customers were most often described as “special orders,” according to the survey results.

Reformation 

They were criticised for their internal practices by a black former employee, Elle Santiago. Santiago said she was denied work promotions in favor of white colleagues, as well as being ignored by the company founder, Yael Aflalo, because of her race.

“Being overlooked and undervalued as a woman of color who worked and managed their flagship store for three years was the hardest,” Santiago wrote in an Instagram post picked up by industry watchdog Diet Prada. “I cried many times knowing [that] the color of my skin would get me nowhere in the company.” 

Urban Outfitters

“As one of very few PoC [people of color] I quickly noticed the toxic environment I’d joined,” says the former employee, who wishes to remain anonymous. “Within my first month my manager made a flippant racist comment in regards to an Uber I’d called; the driver’s name was Muhammad. Her comment was, ‘You would get a Muhammad’ – in what I can only take as a comment made because of my heritage.

“There’s no PoC in the executive team and very little representation of PoC in head office, on the website, marketing campaigns and within the retail management teams.”

The company has a history of producing offensive items of clothing, including a seemingly blood-spattered T-shirt seen as a reference to the 1970 Kent State shootings; a T-shirt in a color named “Obama/Black”; another featuring a six-pointed badge, which seemed to allude to the Star of David badge that Jewish people were forced to wear during the Holocaust; and a racially insensitive Navajo line which used the Navajo nation name illegally.

Dolce & Gabbana

Ads, featured a Chinese woman struggling to eat spaghetti and pizza with chopsticks.

Comme des Garçons

White models wore wigs of traditional Black people’s hairstyles during its men’s autumn/winter 2020 show.

                                             BLACK BRANDS

ASATA MAISE

This designer transforms vintage fabrics into unique pieces that are made to be photographed. I mean, this whole slideshow of looks is A-R-T. Of course, being a one-person business can be overwhelming, so if you have the means, you can donate to Asata’s GoFundMe which will provide her with equipment to keep up with demand.

Website: asatamaise.com

MIE

If dreamy, flowy dresses are up your alley, you definitely want to give this brand a follow. All the pretty pieces, including this stunning red puff-sleeve number, are made by local seamstresses and artisans in Lagos, Nigeria where it’s based.

Website: mie.ng

JBD Apparel

Kim Kardashian recently gave this brand a shoutout, and it’s easy to see why she’s a fan of these body-hugging knit sets. All the pieces are handmade to order.

Website: jbdapparel.com

PHLEMUNS

Another celeb fave is this gender-neutral brand designed by James Flemons and based out in Los Angeles. Solange Knowles, Lizzo, Billie Eilish, Clairo, Lil Nas X, Miley Cyrus, and Bella Hadid have all worn its designs.

Website: phlemuns.com

RIOT SWIM

Looking for a truly standout swimwear piece to add to your summer wardrobe? Check out this label designed by Monti Landers featuring minimalistic silhouettes and shades that blend in seamlessly with darker skin tones.

Website: riotswim.com

COME BACK AS A FLOWER 

Specializing in hand-dyed garments, the pieces are ethically made using 100 percent recycled cotton. It also does drops of cool vintage tees, and stars like ASAP Rocky and Big Sean have worn its clothes.

Website: cbaaf.org

HUMANS BEFORE HANDLES 

This jewelry label has some of the cutest accessories for summer (eyeing these seashell ones, wow), and most impressive is the fact that everything is under $50.

Website: humansbeforehandles.com

LAQUAN SMITH

Here’s a real celeb fave (Rihanna, Beyoncé, and sooo many more have worn his pieces). Go to LaQuan Smith for any of your glam/sexy outfit needs, please! 

Website: laquansmith.com

BROTHER VELLIES

Founder Aurora James creates truly one-of-a-kind shoes (please look at this pair of mesh boots topped with feathers) and small leather goods that are handmade by artisans around the world.

Website: brothervellies.com

CUSHNIE

Designer Carly Cushnie’s sleek styles have been worn by the likes of Jennifer Lopez, Ashley Graham, and Lupita Nyong’o, btw.

Website: cushnie.com

JADE SWIM

Need a swimsuit? You’re going to want one of these pretty, minimal designs by former fashion editor and stylist Brittany Kozerski.

Website: jadeswim.com

CHRISTOPHER JOHN ROGERS

The 26-year-old designer from Louisiana was one of the hottest tickets at New York Fashion Week in February 2020, and high-profile ladies like Michelle Obama and Cardi B. have worn his unique, colorful pieces. Find his clothing exclusively at Net-a-Porter online.

Website: christopherjohnrogers.com

MATEO NEW YORK

Matthew Harris of Mateo New York is a self-taught jewelry designer hailing from Montego Bay, Jamaica, and living in NYC. Shop here for beautifully minimal 14k-gold fine jewelry.

Website: mateonewyork.com

TELFAR

Looking for something truly magical and out there? Consider designer Telfar Clemens, whose hybrid pieces (hello, “sweatpant jeans” and “scarf-collar shirt”) really stand out.

Website: telfar.net

FENTY

DUH.

Website: fenty.com

PYER MOSS

Founded by designer Kerby Jean-Raymond in 2013, Pyer Moss uses its platform for social change, storytelling, and activism as well as art and design. For shopping, come for the bright, matching suits, glam, and pleated gowns and stay for comfy sweats and jeans.

Website: pyermoss.com

High Fashion is almost always meant for thin, wealthy, white people, especially if they’re well known or long standing labels.

-speaking more than one language

-Owning an old car

-Having kids

-Thrifting/Flipping furniture and other “DIY” projects

-Tiny houses

-getting money from the government

He talking about The Jellies show