Self driving cars are an inevitability at this point.
Not just assisted, but full autonomous driving. And it is going to fundamentally change our relationship with cars and transportation in general.
People are going to stop buying cars. The whole sales pitch of everyone buying their own self driving car is ludicrousâ it fundamentally misses the opportunity that self driving actually presents.
Owning a car sucks. Having constant immediate access to transportation is a form of autonomy.
Both those things can be true. A car has to be maintained, insured, parked, replaced, protected, fueledâ this whole laundry lists of responsibilities to maintain access to self directed transportation.
What about all the perks of having a car, but none of the hassle? Thatâs what a self driving car offers. A car when you need it, where you need it, without having to worry about everything else that goes along with owning a car.
Because you wonât own the car.
How much time do you actually spend driving? How much time is your car just sitting there? Why worry about and pay for a car youâre not driving?
Your car is going to be a subscription service
Uber is already testing this basic model, but in a world of self driving cars it makes perfect sense. You donât own a car. You have a Car Subscription, which means there is a car there to drive you when you needâ scheduled in advance or on demand. You pay for different subscription levels (pay per mile, unlimited, luxury, etc)
A personalized public transportation
People will realize owning a car is actually a burden, and a fleet of self driving cars that take themselves for servicing and refueling is actually a world easier.
There are going to be two major downsides
First, you are going to be tracked. Not just where youâre going but what youâre listening to and riding with on the way there. Think about itâ you will not be able to anonymously go anywhere
Owning a car will become suspiciousâ an expensive luxury that offers anonymity. It will be like having a pager in the 90sâ associated with doctors and drug dealers. Bikes and motorcycles will thrive in the âsocially acceptable non tracked transportationâ
Second major issue will be ads
The double edge sword of a self driving car is that it frees you up to do other things.
You think you are going to get to sit and enjoy life uninterrupted by ads during your morning commute? Your Hulu and Netflix are already syncedâ you buckle your seatbelt and your episode picks up where you left off. Spotify is connected. Your use profile instantly tailors the ride to your tastes
Just watch a couple ads first
You can always pay extra to go ad free. Youâre just sitting there anyways. Also means they can finally get rid of billboards (or at least move them to inside the car). Short on funds? Watch ads your whole ride for a discount.
Even shorter on funds? Well, we reached your destination, but the doors wonât unlock until you finish watching this two minute ad (and no closing your eyes)