Techkul - Web Applications Digital marketing

In today's world, people are more attracted to online shopping instead of physically go shopping. It is a great idea if you are thinking about small business for selling your product online. eCommerce Websites enable your business to own a good customer base. They provide a chance to the customers to conveniently deal online with devices available. 

Before starting the development process, you need to decide which eCommerce website builder you want to use.  There are several eCommerce platforms available but Shopify is one of the best eCommerce platform for ecommerce website development. 

Shopify is a well-known eCommerce platform that allows you to set up an online store for selling products. This secure eCommerce software is a whole bundle for your eCommerce website and allows you to simply create different pages with an inbuilt online editor, sell in multiple places through the combination of local language support and customize online stores.

Here are some reasons why Shopify is the eCommerce platform.

Hosted solution

This secure eCommerce software system is a whole bundle for your eCommerce website allows you to easily create completely different pages with an integral online editor, sell in multiple places through the combination of local language support and customize online stores.

Supports Multiple Languages

If you're about to make your brand and selling your product/or service altogether over the planet, Shopify is that the best platform for you. In Shopify, there are many plugins available which permit the merchant to translate their storefront into multiple languages.

Speed & Security

Speed is that the crucial factor for the success of an eCommerce site because it helps to stimulate your sales. The faster your sites load, the more your site retains the users. Shopify also offers the simplest service in terms of security also as integration among the payment providers. With a built-in speed checker, it enables the users to finish payments at the nominal loading time.

Easy to use systems

Shopify is that the best option of business owners because of its easy to use functionality. With Shopify, you'll easily manage and control your store and every one your entire data without the necessity for any technical knowledge or skills. The dashboard of the Shopify E-commerce Store is easy and you'll easily complete any task quickly.

Inbuilt Marketing Tools

Shopify includes built-in marketing tools that lower the prices of a start-up. It allows you to feature the page title, Meta titles, unique URLs, Meta description, make pages visible & invisible and redirect pages whenever necessary. It also enables you to optimize the shop supported your preference. Besides, it integrates into Facebook, Twitter, and Pinterest, the foremost famous social media platforms that pave the thanks to boost product promotions.

Shopify Support blog feature

Content is that the best way to reach to your customer. and that we all know content is king!! Blogging could be a good way to create your audience and generate more traffic and sales for your store.

Commendable Technical Support

You will require some technical assistance while running ecommerce store with an eCommerce cart. Shopify ensures 24/7 technical support; hence, you'll reach the customer care whenever any glitches arise. they're going to pick the decision or direct yon on live chats.

Professional Themes

When any user visits your website the primary thing that comes up is that the design or look and feel of the store. So it might create a good influence on the user if your store contains a nice quality design and a decent theme. Shopify includes a number of feature-rich, beautiful themes that are developed by professional web-designers. the look of your website always plays a vital role when it involves e-commerce. Thousands of dollars are being spent by online store owner to urge their store designed by professionals. But if you're a Shopify user you get most of the themes designed by the professionals at no cost.

Payment Gateways

A payment gateway is just a software application, which conduit between your e-commerce website and therefore the bank that authorizes(or declines) your customer’s mastercard payment. it's the ultimate step of the sales process, without it you won’t be ready to securely charge your customer once they purchase any items from your online store. You get the final word freedom for selecting the correct payment gateway options for your customer provided by Shopify. Shopify even has its own built-in payment system powered by Stripe.

14-Days Free Trial

Shopify offers 14 days free trial feature that helps you to explore a lot regarding Shopify. If you're about to start an online business and sell products online, Shopify offers 14 days free trial after 14 days you've got to decide on a package. And if you wish to run your online store with a minimum budget for your store will grow, you'll be able to choose a basic package and earn money online. Get a start now by registering yourself in Shopify and reach the heights of success from your eCommerce business.

Manage store with your Smartphone

You don’t need to worried about your business once you are on holiday. you'll easily manage your online store on your smartphone. Shopify mobile app allows you to manage your orders, product, staffs, and customers from anywhere simply with your smartphone. You can upload your products images, set the features and pricing details.

Gift Cards

It is a special kind of product, whose value (amount) are often used as payment. you'll also issue a gift-card to customers at no cost as a gift for using your store. Your customer can use the gift card to create a sale from your store both online and face to face. Your customers can even send the gift-card to other users so they might attract more users to their store. a present card holds a balance (paid by the owner of gift-card), which might be spent over more than one order. When making a sale in your store, a customer can redeem the worth of a gift card by entering its unique code at checkout, and if the payment amount exceeds the quantity during a gift card, then the customer are prompted to decide on a second payment method.

Conclusion

As we know, coronavirus has a tremendous impact on countries, communities, and businesses around the world. From connecting our relationships to running our business, it has changed the way we live and work. Businesses are greatly impacted because the economy has taken a hit due to COVID-19. 

Digital Marketing Strategies for Businesses during Pandemic This is precarious times; everyone seems to be anxious, but the worst thing you'll do is drop everything out of panic, including your digital marketing strategy. Maintaining your internet marketing can assist you to continue creating revenue, which is particularly important during potential economic downtimes

Below are some digital marketing strategies which help your business:

Make Sure Your Business Can Be Found Online As we know that most people are online right now.  Search traffic has increased undoubtedly over the past week. We’re all glued to our computers and phones checking out updates within our community. Anything online directly consumed quite ever before. You must be using search engine optimization (SEO) methods to climb to the highest of Google’s search engine results pages (SERPs) therefore your business is going to be easily found. This isn't a time for a business to travel into a shell and extend your head every few days to ascertain if the sun has begin. 

Be Prepared to Pivot your Budget Buyer behavior is definitely about to change tons over the next few weeks and months, so you need to be able to pivot your budget to react to those changes. Whether that is within the quantity you’re spending on PPC or the keywords you're targeting. This can be especially important for businesses that use traditional marketing methods, like print advertising and event marketing. now it is the time to pivot to online advertising because every dollar counts. If it can have a measurable short-term impact on your business, Spend your budget intelligently. And, if you'll be able to afford it, invest in a very long-term plan and utilize agencies for marketing strategies.

Create an Ad Campaign  With the lockdown and slowdown of most businesses, and entrepreneurs are relying on digital strategies. The big a part of brand marketing during this pandemic and into the long run goes to be shifting most of your small business online. If you’re worried about the way to market during the pandemic, there's one to consider on Google Ads, Facebook Ads, Instagram for business and LinkedIn Ads. This is the most effective way to reach the customer and drive traffic. As we will expect a drop in demand for certain products and services, now's the time to use online advertising to create a push with discounts and support your sales team. 

Use Social Media to Connect with Your Customers Similar to Google My Business, use your social media channels to stay your customers up-to-date along with your business. You'll create posts letting customers know if you’re open or not; if you’re taking online orders or offering take away only, or justify you’re keeping yourself and your employees safe. Generally, just being active online is inspired. Use your business to contribute to area food or assist the elderly with their grocery shopping. And promote your good deeds with social media marketing to build your brand.

Stay Ahead of Your Competition SEO helps your business to increase the visibility and organic traffic to your website and move your competition. You wish to get on the front page of the Google SERPs and at the highest of the list so when your customers searching for certain keywords you’re the corporate they find yourself calling. If you don’t optimize your website and content daily, you’ll lose valuable ground within the search results and your freefall could cost your business revenue.

Provide Opportunities for a Special Offer During this uncertain period of your time, you've got the prospect to means support for your customer base by offering special discounts which can keep your revenue flowing. Identify your product and build a special offer. Many folks are at home browsing, trying to seek out discounts to save lots of lots of money during a time of unrest. It’ s a wonderful way to engage with your customers and keep a gradual stream of revenue which will keep your doors open you'll push your special offers through pay-per-click (PPC) advertising and social media.

Nowadays, digital marketing or online marketing is increasing very fast. So every company uses online marketing most to promote its services and products. It is the best way to promote your business and value of brand using digital technologies like the internet and other mediums. The Internet plays a vital role in all digital forums. About 90% of the folks use the most of the services through digital medium such as online shopping, bookings, payments and many more. Digital marketing helps to reach the target audience in less time. Therefore it is the best technology through which you can reach more people.

Why digital marketing is important for your business:

1. There are many digital marketing channels through which you can easily reach the potential customer. It allows you to advertise your products through digital media platforms.

2. Digital marketing channels are more effective and affordable than traditional marketing channels, so that all sizes of businesses can reach their audience.

3. Traditional marketing don’t give a way of measuring the results about how many people reach your products or advertisement but with digital marketing channels you can measure the real-time results of your ad campaign.

4. Digital marketing helps you to generate the better return on investment than traditional marketing. You can achieve the good return by using social media platform or email campaign itself.

5. You can generate the higher conversion rates with digital marketing. Conversion rates with digital marketing are higher than traditional marketing

Nowadays, SEO (Search Engine Optimisation) is very commonly used term. Every 1 in 5 businessmen is interested in

internet marketing

and get his website ranked on Google very first page.

Do you still have the same concept of the SEO in mind that:

"It is all about getting ranked on Google First Page when someone searches for some specific keywords."

If Yes, We need to get updated on the same, An

SEO Expert

can do much more than that:

It starts with Making your Website fit for the Google Ranking Algorithms, understanding what exactly Google expects from the Top ranked websites.

Let's Dive deeper,

Why we use Google for searches?

-- Answer is "Because We find what we are looking for."

Yes, the only reason is its Brilliant User Experience. And Google takes this fact very very seriously.

Every Update of Google has a Major Objective to Enhance the User Experience.

Now, Here we can understand that "SEO is all about enhancing the User Experience"

Well, It is one of the major requirements of Google ranking Algorithms, It leads to another question that: How can we enhance the User Experience now?

Actually, It is simple, Think like a customer, Refer to the Giants of Internet in your Niche.

Let's Suppose, You are a "ladies clothing designer" and you are willing to sell your designs online, In this case, you may check websites like Flipkart, Amazon, Jabong or Myntra.

While checking the websites you will find some common practices they all follow like :

Bullet points and informative description

White Background so that the original colour will not get mixed with background

Multiple views of a single dress so that User can find the right idea how the dress will look.

Single Page Checkouts( Easy to Order for the user)

Or some other points that improve overall User Experience,

Now we need to understand one thing that we should not violate these basic concepts and in addition to that we should try to keep the audience engaged by

Similar products view: It saves User to Bounce off your websites and keep them a reason to navigate inside your website that ultimately helps in keeping the Bounce Rate low. So In the same way, Just Check the Giants of your niche Understand the Common things which could be the reason for Google to rank them. Also, Think like a customer and try to focus on making things more User-friendly and always give them a reason to stay and navigate through pages.

After understanding the basic theme of

designing a website

, We then need to communicate with Google so that your presence never go unnoticed.

Now the Question arises, "How to Communicate with Google"

Sadly, This can not be done by telling Google on Phone or mail that I have a website,

and Google doesn't offer any packages for the higher organic ranking.

But Don't worry It has a tool which is capable of not only Getting your website pages indexed in its search results but also It notifies you when there is an error while going through the website which is termed as Crawl Errors and much more.

That Tool is

Google Search Console

( Webmaster Tool)

Get your pages indexed by Google through the sitemap submission and tell Google which pages are not to crawled or indexed by submitting the robots.txt

Once communication is been made, its best to install Analytic Tool for right measurement of audience foot-fall, So Set up Google Analytics.

Once Communication and Analytic have been set up then the task of bringing the relevant audience starts:

It includes the links posting and this is the part where we all get stuck, where to post and where not to?

Well Always prefer Quality links to Quantity Links.

Always Provide the links where Audience is interested and always try to provide useful and contextual content along with the links.

For Instance,

If you own a shoe company and you are leaving links in a free and open food lovers site that no one might be interested in giving visits to your website.

On the other hand, A Restaurant owner would be the one who will get a loyal audience and get websites clicks too on posting on the food-related website.

So, do a bit of research on where your prospective customer is surfing, You can join Facebook Pages, follow Twitter accounts, Linked In connections etc

Avoid unknown sites where there is no traffic, It gives a drop back in current ranking,

Through practising the above points can give you a boost up in Ranking.

Furthermore, If we take a deep knowledge of SEO we will get to know about :

Do Follow Links and No Follow Links

Crawling Errors

Crawling and Indexing

AMP(Accelerated Mobile Page)

Site Map auditing

robots.txt

and much more...

But this works with highly competitive niches, The Summary of all is "Stop Spamming and Start Being Useful"

A few Days Back when I was at my Hair Dresser's place waiting for my turn, Meanwhile A Marketing agent comes from a Company for selling Website Designing Solutions.

Where the Owner of the Salon Shop asks Why I need a Website I have already clients waiting for their turn, I have already so much of business...

YES, Among us Most of the people as "Why Website" I have something you should go through and reconsider the thought process:

Let's Go Back to the Salon Example, The Sales Man just take a look around the salon and observed that the Salon owner has kept a Rolling Standee showing the prices of its Services.

The salesman asks why this rolling standee at the Entry Gate to which the Owner replies " This is just for Client's knowledge at what rate we offer Hair Solutions"

And Now,

Salesman get some points that in the End Defines Website

This Standee will get old after some time and you'll have to throw it away

If You revise the Prices than again the standee goes useless.

And asks again the Owner that Do You offer anything else than the standee says, The Salon Owner replied Yes, We started Nail Spa after the Standee Got Printed.

Here, Sales Man Gives answer to "WHY WEBSITE?" -- A Website is an online Brochure which is available worldwide and 24 Hours which will never get old or out of use, Where you can add or delete services whenever you need it.

and We can consider Website is an online brochure which actually represents your profile and showcases every product or service you offer.

Now The Owner is eager to know what are the other benefits that can help him out with the present situation.

Again The Salesman briefs about the Benefits of a website:

As Having Website gives a strong sense of Brand and Loyalty which entice the Customers,

You can capture Posh Clients by giving them online consultancy regarding the Hair problems and solutions and can also take Home Sittings. This will surely lead to Less Hectic and More Revenue.

Along with a Website, You can have a personalized Email Id with your Salon Name, e.g. "[email protected]" which is more easy to remember comparing to "[email protected]". It also gives you a brand like feel to your customers.

You can also give access to your clients with personal sign up and where they can book appointments, check their membership benefits, renewal time etc.

With A Blog page, you can also share your knowledge where you can gather a more relevant audience.

With Post or Feed Update, you can communicate about the latest offers and deals to your Customers and get the word spread.

So these are some of the countless benefits of Having a Website.

After-all, Going through the Internet Penetration stats, As the Internet users ratio is been increased from 5.8%(Dec-2000) to massive 54.4%(Dec-2017) where the counting goes from 361 million to 4,157 million respectively. So there is no reason to sit back and not going for online presence.

Soon Keywords Placement will be a myth

Are you still doing the keywords stuffing in your websites to get ranked higher when it comes to SEO, Well this is the time you should consider stop doing this any more.

Why stop Keyword Stuffing :Have you ever wondered Why Google keeps on changing the Ranking Algorithms?

Yes, it is worth understanding, Google is doing all this to prevent malpractices

SEO Experts

do to get ranked but more importantly the

User's Experience

which is Google always Particularly concerned about.

Keyword stuffing is now a malpractice according to the Google, That's why they introduced the concept of Latent Semantic Indexing (LTI). So better to consider the whole topic instead of a keyword, Use Synonyms, and similar words, while writing up articles or blogs of your niche.

Good and useful Content

Content used to be the King and its legacy still the same, Yes it is true Google always appreciates the Good Content which is able to capture the Good amount of visitors and has less bounce rate.

Google Keyword Planner

Never Ever forget to take advantage of

Google Keyword Planner

which actually allows you to check hows the competition and also how many searches of your services get from an area and How people search for the same.

No-Follow Links are also Benficial

There is a myth that Only Do- Follow Links are only which helps in ranking, But thats not True, Social Media Applications like Facebook, Twitter, Pintrest, Instagram, Tumblr, Flickr, Scoopit, Stumble Upon etc. All generate No Follow links but still have very great value in terms of ranking in Google.

Don't Forget to take advantage of Google Plus Communities But Again No spamming Prove to Google that You Deserve the First Position through the best content and Audience Engagement Capabilities.

Do keep in mind the proper Use of

Hash Tagging.