Week 13 - Strategy
This is what I learned, in any form including the classic, this is what I thought, this is what I did, this is what I learned, this is what Iâll do next. Include link to YOUR entry.
Last weekend we sent out our thank you email and gave early adopters the option to host their own playdate.Â
This week we waited and waited for responses but none was heard! We were disappointed by the zero response especially since people seemed genuinely excited about the app. We took a look at all the possible reasons why no one hosted and we think there are several reason, besides the obvious one which is time.Â
The first big reason we think no one hosted is because the word âhostâ may be intimidating to early adopters especially since no one wants to host something that they are not sure what the outcome would be. Its hard to prepare for the unknown both physically and emotionally. Second, people arenât entirely certain what the terminology of playdate really means. To us the meaning of playdate is really clear but to the users this terminology have yet been connected with a concept. All in all I think the problem lies in having the right type of copy and pacing.
This Thursday we spoke about this as a team and decided to strategize a little more about how we could conduct user acquisition more effectively. We decided that we are going to invest in creating a community first. Which means holding back the option to let parents create their own playdate because that may simply be too big of a jump for early users to cope with and understand. Our strategy is to continue hosting the playdate by ourselves but pretend a specific family is hosting it. I think by doing this, parents will be more comfortable eventually at hosting their own.
We are still waiting for responses to see who will RSVP. We also gave people the option to invite their friends as a user acquisition channel. Our next step as of right now is to wait for responses from our emails.Â
Personal learnings this week: Pacing and copy is extremely important.Â
Elaine Chu(Yick Ping) - CEO



















