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I've worked in businesses that have believed their own myths and it's been to their own detriment. It's sad to see - smart people, with great opportunities, spurning them because they won't see the reality. Or they don't want to. I'm sure it's not uncommon. 

Brutal honesty is undoubtedly the best way to continue to innovate and improve. Do we really have the best? Are we really the best? Are we number 1? Does no one else do what we do?

Being relentlessly self-critical might be a buzzkill, but it's also the true path to success. No company ever did well whilst thinking "we no longer need to improve". 

Craig Sullivan, CRO guru and passionate marketer, talks about busting myths, slaying sacred cows and unmasking elephants in the room as essential tenets for making your website better. 

It is a telling indication of just how passionate the web analytics community is that more than 200 people attended the event - and it takes place on a Saturday. It's no discredit for anyone to admit that they'd rather not be working on a Saturday - and so for a professional event to be so well attended at the weekend is astonishing to me.  What does it mean? Three things, perhaps. Firstly, that the organisers have tapped into a unique energy and appetite amongst the community of attendees that overrides their usual displeasure for working at the weekend. Secondly, that the collaborative, mutual atmosphere of the event means that it doesn't feel particularly like work. And thirdly, that everyone in analytics loves their job so much that it's a pleasure for them to get the chance to work for an extra day. Whatever the reason for its success - and I suspect there are many - MeasureCamp is clearly booming.

Sharing is caring. I stood up and gave a talk (it's an unconference, so anyone can) and really enjoyed the experience. Despite a total AV-related nightmare, I got old-school using a flip chart and some good old-fashioned open discussion and got a great vibe from the room. The crowd is super friendly, willing to contribute, and wants everyone to have a good time. I didn't encounter any egos, show-offs or "don't talk to me, I'm too busy" attitudes - just nice people looking to collaborate.