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Facebook tries to help advertisers track performance against specific goals (calculate ROI). Ad Manager new update

2012 in review through tweets

Don't forget it!! ;-)

1. Follow the rules

2. Find a way to filter

3. Include CTAs to drive traffic to your website (when it's possible)

4. Include a form to generate leads

5. Create your own terms & conditions

6. Notify the winner via your website or private way 

7. Remember your goals and measure your results

B2B Content marketing usage

SM ROI & its Myths

Entrepeunership is like to have a kid, yo have to give him freedom and trust on him, but you can't stop worrying about him.

Some of the ideas are:

For content creation: “You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” 

For Blogging: “When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thing-ish inside you is quite different when it gets out into the open and has other people looking at it.”

or...

For the Facebook IPO: “When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.” 

1. Accessibility.

2. Usability. 

3. Fun. 

4. Beneficial. 

5. Next Generational. 

6. Versatile. 

Yesterday we could see the first Facebook TV commercial:

Chairs, doorbells, bridges, airplanes. These are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one another.

And also yesterday its parody was created (thanks Andrew Zenn)... if chairs connect people, why not toilets?