How accurate is Zillow? Learn what's behind Zillow, and find out how accurate their Zestimates really are. -Zestimate vs.Comparative Market Analysis & other types of Appraisals.
One of the questions that real estate agents often get from consumers is “how accurate are the Zillow home value estimates”. There are more tools available than ever for the average person interested in buying or selling a home. The internet provides numerous resources for everything related to real estate – locating properties, viewing, listing, advice on buying and selling and even pricing calculators. Zillow is one of the more popular real estate websites that offer many of these tools. Unfortunately, while these tools can certainly prove handy, there are times when using them can give you unreliable information.
The Problem With Zillow Home Value Estimates
Sites like Zillow have great potential to empower buyers and sellers. Where once the world of comparable sales and real estate values was understood only by real estate agents, now everyday buyers and sellers have the ability to learn tons of useful information about area properties including their own.
They no longer have to go to a real estate agent for every little bit of knowledge. The problem is, the estimates – or “Zestimates” as Zillow calls them – are not always accurate. In fact, they can be wildly off, leaving the buyer or seller worse off than before they looked at them.
Zillow may do its best to give you an accurate price of what a home is worth. In the end though, it is only an automated system that cannot think for itself. It cannot account for variations in any number of things – variations that substantially alter the price from any sort of “average”.
Could the estimations be better programmed to account for these things? Definitely. But we are not dealing with the ideal Zillow, we are dealing with it as it is now. When you are trying to buy or sell, you cannot afford to be off by tens of thousands of dollars in your pricing or your bidding.
So when someone asks a Realtor “are Zillows home value estimates accurate” you will probably see a look like the one in the picture above.
In my personal experience looking at Zillow home values in the area of Massachusetts where I am located they are typically off anywhere from $20,000 to $50,000 of the actual market value. Probably better than some markets but worse than others.
How Zillow Estimates Value
Zillow uses a proprietary formula to determine the value of a home based off of information the website has obtained from public records and information entered by users. The site knows what the home sold for the last time it was purchased and it knows this same information for other homes in the surrounding area. Using this and data entered in by homeowners – things like features of their particular home – Zillow comes up with a price that a home is worth.
From what many have gathered, one of the value factors that is at the top of Zillows formula is using a properties assessed value. Unfortunately rarely does assessed home value have a correlation to market value. They are two completely different things. Assessed values are used by towns to collect taxes and in many cases trail the actual market value of a home.
In my experience I have seen homes sell for over $100,000 more than the assessed value. I have also seen them sell for that much under the value. Intelligent real estate agents never look at assessed value when trying to determine market value. If only life were that easy. It would make our jobs as agents so much easier.
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Why Zillow Estimates Fail So Often
On the surface, the method used by Zillow seems like it would give a pretty decent ballpark figure for the value of a home. And sometimes, it succeeds. More often though, Zillow estimates are off significantly – sometimes by 40% or more.
The most recent selling price of a property is certainly useful information to have and is likely the easiest concrete data that Zillow can obtain. This is information that buyers and sellers should know about properties. However, it does not indicate what a home is worth now. The market is changing minute to minute and a sale price that is years if not decades old is no way to estimate the current value of a home.
The recent sale prices of nearby homes are also useful when you are buying or selling. Known as comparable sales, they make up a major factor in how a real estate agent will price a home. The problem is, these comparable sales need to be considered for what they actually are – not as indisputable numbers. Comparable sales can only be viewed as an apples to apples scenario in very specific situations.
If your home is very similar to all the other homes in the neighborhood – such as in a newer housing development of moderately priced homes – and no one has had time to renovate the properties, comparable sales may be viewed as apples to apples. But if you are in an area where the age, size or features are varied, then it quickly becomes an apples to oranges situation. Both fruit, but very different kinds of fruit.
The way a Realtor determines real estate market value is off the charts different than how Zillow does it. Local real estate agents or even an appraiser understand how one comparable sale relates to the next.
A good Realtor is seasoned in comparing drastically different homes in a single neighborhood to get an accurate price on a property. Zillow does not have this kind of ability. This is why it can be off so significantly at times. Comparable sales are only one tool in measuring the value of a home and Zillow is not so great at using this information as it should be used.
Zillow in fact does a good job informing consumers that Zestimates may not be accurate in this web page. The problem however, is that most people never see it. Maybe it would be a good idea for Realtors to share this webpage more?
Another reason the estimates are so off according to Zillow is their evaluation method differs from that of a comparative market analysis (CMA) completed by a real estate agent. Geographically, the data Zillow uses is much broader than just your neighborhood or town. Zillow states that often times, they use all the data in a county to calculate.
So though there may be no recent sales in the “neighborhood”, even a few sales in the area allow them to extrapolate changes in the local housing market. However, the data they gather does allow the models to incorporate the neighborhood patterns of recent sales.
Is there any wonder why Zillow home value estimates are so inaccurate? All that keeps coming to mind when thinking about using “county data” is you have got to be kidding me. The values from one county to the next in my area varies tremendously! Lets just throw all the data into one big barrel and call it Zillow value soup.
Why So Many Real Estate Agents Hate Zillow
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While hate is a strong word this is how many real estate agents feel about Zillow. Why is this the case? It is all about one word – credibility. Real Estate agents as a whole have a difficult time as it is being trusted by some people. In some circles we are only regarded just above a car salesmen. When a home seller sits down to interview an agent on many occasions a homeowner will already have visited Zillow and taken a look at their “Zestimate of value” for their home.
Along comes a Realtor who presents their comparative market analysis of all the homes in the area that have recently sold, gone under contract and are currently for sale. The Realtor carefully takes the homeowner through all the data until they finally arrive at the suggested list price and probable sale price. The sellers jaw hits the floor. The local real estate expert has just come to the table with a value that is $50,000 less than what Zillow says the home is worth.
This is where the real estate agent has to go on the defensive because “Mr. & Mrs I don’t trust Realtors” is now looking at you like have three heads. How could Zillow be wrong after all they are a really well run organization and we see them advertising on television?
What most sellers don’t understand is that Zillow estimates values of over 100 million homes across the country. It would be impossible for them to accurately predict the value of every home in America.
They don’t know what if anything we do to our homes. You could drop $75,000 renovating your kitchen and baths tomorrow and Zillow won’t know that. The last time I checked there wasn’t a Zillow peeping tom that looked in everybody’s windows. I think everyone can agree though that dropping that much money into kitchen and bath improvements is going to have a substantial impact on market value.
Here are more things to ponder about Zillow:
Zillow doesn’t know that the town data card is wrong and you really only have 3 bedrooms not 4.
Zillow doesn’t know you have a $20,000 structural crack in your foundation that needs repair.
Zillow doesn’t know that your roof is on it’s last leg and needs replacement.
Zillow doesn’t know you have a major easement running through your backyard that limits its use.
Zillow doesn’t know you just added central air conditioning, a sprinkler system, a security system and $10,000 worth of landscaping.
Is the picture starting to become more clear about the accuracy of Zillow estimates?
So, How Zillow is Useful?
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You may be thinking after ready the above information that I am not a fan of Zillow. Actually that is really far from the truth. I love everything about Zillow except for their Zestimates of value. The other information that Zillow gathers can be really useful when you are buying or selling a home.
When you are ready to buy a home they have an excellent platform for looking at properties. The information provided is second to none in my opinion. There is no doubt that tons of folks love their integrated Bing maps that come with every listing. These are super handy when trying to decipher what is around a particular property.
They have all the information you would expect when buying a home like the square footage, bedroom and bath count, age, lot size, taxes, etc. Where they really excel however is their data of the past ownership of the home and what the owner paid. This is information that is hard to find elsewhere and Zillow does a marvelous of putting it at a buyer’s finger tips.
From a sellers perspective the site is excellent because the better a property looks online the greater chance a buyer will be picking up the phone to schedule an appointment with their real estate agent.
Zillow also has an awesome app for those that have a smart phone. While you are out house hunting you can quickly and easily pull up information while in front of a home! This of course really comes in handy when you are out by yourself and don’t have a real estate agent handy to ask question you might not otherwise get the answers to right away.
Folks there is a reason why Zillow is the #1 most visited real estate website on the internet. Despite that fact that many Realtors hate them because of their crude estimating model, they do provide excellent data that is helpful to both buyers and sellers.
Final Thoughts on Zillow
There have been several studies done that demonstrate that it’s possible Zillow can be accurate within 80-90% on the value of a home. This means that its estimates can be a good starting point. However, when you are want to price a home to sell or you want to know what a home is really worth so you can buy now, its numbers are not accurate enough. For on-point accuracy, you need a savvy real estate agent than knows the area and is successfully working it right now.
Zillow also shows you the way prices are trending, either up or down, in a particular area. This is certainly useful information that can help you decide where you really want to buy and when. It is always good to know where prices appear to be going when you are making such a large transaction.
Zillow is a useful too, but it does not provide enough accuracy on home prices to be used exclusively. The site states that its estimates are only a starting point. Keep this in mind when you are getting your own Zestimates. If you are selling a home for sale by owner and were not planning on meeting with an appraiser or real estate agent to help you determine the accurate market value because you thought the Zillow estimate was good enough, hopefully this has been an eye opener. Keep in mind that the number one reason why homes do not sell is because of an unrealistic asking price. If you price your home incorrectly out of the gate more than likely you will end up selling it for less than you would have if priced correctly.
Additional Helpful Zillow Resources
Facts and Figures on Zillow including Zestimates via Wikipedia.
How far off are Zillow Zestimates of value by The Washington Post.
Why portals like Zillow won’t kill off real estate agents via Bloomberg Business Week.
Pricing a home properly is an art and science all rolled into one. It is not accomplished very well by trusting a computer generated value whether it is Zillow or some other online valuation tool. If you want an accurate value of your home always consult with a local real estate professional or competent appraiser.
Thinking about Buying or Selling? Think of Redefined Realty Advisors to help you through every step along the way. Contact us at 262-732-5800 or [email protected] to find the right realtor for your situation.
CLICK HERE to request an accurate CMA on your home’s value!
Original Article: Gassett, Bill. "Are Zillows Home Value Estimates Accurate”, Massachusetts Real Estate Exposure, 26 Sept. 2014. Web. 26 Jan. 2017.
