#zepotha

The reason Goncharov was fun and worked well is because Tumblr didn’t plan for it, we just “yes and” it, everyone went with it and added to it with no planning while TikTok people with Zepotha are trying to recreate that by deciding to start a trend and tell people this movie existed, there isn’t even much more than “you look like this character” and sometimes people saying it was actually them.

to be clear: im not making fun of zepotha cause it's "copying goncharov" im making fun of it cause it's an inauthentic manufactured marketing stunt. there's a reason memes like goncharov or barbenheimer or some other "this doesn't make sense but does" memes work. it's because they come from that weird place of internet collaborative humor, where jokes get built upon one another like a naturally-flowing conversation. when marketers try to do this, it's like doing this with an ad, so it doesn't really work. it feels fake and shallow, like the person that started it doesnt even want to be here.

i dont care what kind of lore they're coming up with for that zepotha film or whatever the fuck over on tiktok, nothing will ever come close to the fact goncharov was spawned entirely from a label on a boot

tumblr could do zepotha but tiktok couldn't do goncharov