The competition } inspiration part 1
In the growing market of slow and sustainable fashion, here I stand. With an idea that took me and it is taking me way to much time. You should know that the market of slow fashion is growing fast. I stumbled at the idea by the time I was having Yt-shirt already in my mind (6 years ago) I also was doing some design work for a nonprofit eco organisation and all I needed to do was to do was to connect the dots. Even if H&M and Zara were still on a “queue” to enter in Bulgaria, it was obvious that nobody (no matter how bad the break up, or bored or lack of self-esteem they had) needs so much clothes. So slow fashion was coming one way or another if not at least there will be busy enough people that would still want well made, not necessary so cheap clothes but made with respect for anything on the way. Form the earth and soil, to the people who produce the clothes, to themselves. Clothes that would stay it the mind and in the closets.
Particular t-shirt. Well made and easy to wear.
So here me now, producing, researching for 6 years and always aware how the things around me has been changing to the direction that I was heading but like “rabbit and turtle” I was fast enough to had the idea but the slow fashion was some how already before me. I am in a hurry to keep up with it but sill far behind. Sometimes when you don’t have the resources and you are not in the right country (though i think this might be also an advantage sometimes).
So here this is what my research was heading me so far. Some of the labels has been inspiration to me. With their marketing approach or with their pure vision, or everything at all.
So i will start with all the brands which don’t produce only t-shirts:
ACNE - they always menage to make the one unisex and androgynes tees.
JilSander - silence and presence
T by Alexander Wang - the ultimate with a pocket
Isabelle Marant - I really really like her chick T-shirts and the fabrics that she uses. The colours are always dreamy and rich (in a very sophisticated way)
SaintLourant - with nice cotton the ultimate lux t-shirt with some unexpected print
American Vintage and AllSaints - are those soft and creamy cotton that suits and feels amazing to your skin.
Marant | Acne | All Saints
American Vintage | Jil Sanders
--- and then some more ---
white collection | wood wood | charlie may | La Maire | Erin wasson t-shirt | La garconne | the “OFF” t-shirt | aocms | Marina London | COS | Hiro Clark | Brain Dead | Frame Denim | Need Supply Co. | BLK DNM | Everlane
Need Supply Co. | Wood Wood
Aocms | Brain Dead | Hiro Clark
Charlie May | BLK Denim | Everlane
Marina London | La garconne | COS | La Maire
