2. If you’re doing your search in English, add the word “Japanese” to your search term. After all, if we’re not so good at reading Japanese, who’s to say that we’ll be able to type something in Japanese? Try Googling the phrase “yakkai japanese”. This guarantees that what you’re typing won’t be mistaken for a word from another language (which is why you got results for a Bollywood film). The Google results are almost the same as in method #1, except that there are a lot more links in English rather than Japanese. So in short, this is basically an alternative to the first method for those of you who can’t read Japanese so well.

3. Include context for your term, i.e. add things like “Love Live” and “idol”. We can now try to figure out what the word means in the context of the LL fandom by googling “yakkai love live”. A bunch of the image results are Bollywood-related (because of yakkai + love, lol), but the top two links give us threads from the /r/LoveLive subreddit. The very first link in particular, “Aqours 2nd Love Live Discussion [Kobe]”, actually contains exactly what we’re looking for.

If you use the “find” function (“ctrl + f”, or “cmd + f” if you’re on a Mac like me) and search for “yakkai”, you’ll eventually see that someone on this thread asked what people meant by yakkai calls in the discussion about the live. /u/MasterMirage himself (a mod of the LL subreddit and a member of Team ONIBE) gives a great explanation:

Um, so if you’re aware of the standard “Fu fu”, “fuwa fuwa” and “hai” chants, these are the standard go to chants to do at lives.

The Koi Aqua Yakkai (troublesome/burden) calls are out of place calls that you normally don’t do at lives since they interrupt the flow of the concert and are considered disruptive by many people.

I guess this video explains it pretty well since the calls here are what you should not do at a live:

https://twitter.com/dan_chii/status/882024909995556864

A common call “IE TAIGA” is something that people are getting annoyed at because people think it’s funny.

Sat from Fripside even called out on these alternative/disruptive calls:

https://twitter.com/Jsan_san/status/896918057397829634

I highly recommend you check out those Twitter links to give you a better understanding of what yakkai calls are (video in the first link) and why you shouldn’t be doing them (translated quote in the second link). For the first link, the yakkai isn’t too bad, at least until you get to the rap portion of the master mix at about 55 seconds in. But just imagine how annoying it would be if the fans were screaming that during a live rather than at a casual wota session at a convention. :’)

Also, I’m gonna go ahead and write down a part of the material in the second link here, because it’s really important:

“That part was made with the idea that the silence could be felt before the hook, you know? It has a purpose. I didn’t want [it] to be destroyed!”

Keep in mind that this was said by Satoshi of fripSide about his own song, while on stage during a concert tour. That’s how annoying these calls are. Instead of respecting the mood that the artists worked so hard to create for the song, yakkai concertgoers try to be as disruptive as possible for their own amusement.

So yeah, “ie taiga” (for those of you who aren’t familiar with this term, here’s my explanation from a previous ask) and similar calls/wota are the essence of yakkai. If you’re wondering why it enrages people so much, consider the following:

After spending a lot of money and praying to the gods for luck, a fan manages to score a seat at an Aqours live. At the concert, the fan is enjoying the fact that they’re listening to the Aqours seiyuu singing and dancing in front of them, live. Holy crap! :D But then comes along some asshole who thinks it’s funny to ruin the mood by screaming in the middle of a song. Opportunities to attend an Aqours live aren’t common, so it’s understandable that someone would end up getting very upset.

The same goes for a live viewing. A live viewing is an opportunity to see the seiyuu perform in real-time, and it’s a precious one at that. Footage shown at screenings differs slightly from the more polished versions we get in Blu-rays, so you get to see the raw performance at a viewing. Plus, you’re cheering and jumping and screaming along with the audience like you would at the actual live. “Ie taiga” distracts you from recreating the atmosphere of the performance, and is a huge sign of disrespect towards the other attendees.

Korean LL fans in particular have a deep-seated hatred for “ie taiga” (I’m not quite sure why it’s so intense - perhaps it has to do with the nature of the LLer culture over there?). For example, popular YouChika artist GamGam (@gamjolno on Twitter) has complained heavily about it happening during lives, and even resorted to plugging their ears at the pivotal moment in KoiAqua just to avoid hearing the phrase. As many Korean LLers were at a live viewing for the 2nd Live tour, the combined murderous rage they held for yakkai LLers exploded when they heard it actually happen during the screening.

Of course, I don’t approve of them trying to strangle (or physically harm in general) a yakkai LLer. What I will say, however, is that I can at least see why someone reacted that way.

If you need another example to understand why they went that far: I assume you’re familiar with “Snow halation”, and the famous part of the song where the µ’s members stand still before the audience cracks their UOs. There’s a brief moment, before Honoka’s emotional solo and the explosion of bright orange filling up the concert venue, where everything is silent save for the jingling of bells leading up to the climax (3:08~3:09). It’s a beautiful, almost holy silence, revered by many for this sacred and beloved performance.

Now, imagine if someone suddenly screamed “YEAH TIGERRRR!!!” right at that moment.

(ノಠ益ಠ)ノ彡┻━┻

Understand now? It’s not funny. It’s not impressive. It’s downright infuriating.

First, yakkai LLers took away the enjoyment of the “I miss you~” You solo line in KoiAqua and the build-up to the chorus (see ~1:22 in this video for an audio demonstration). Then, someone decided to ruin the dramatic silence before the final chorus of “Aozora Jumping Heart” (~3:30 in the song). And now, there’s been reports of someone at the Saitama live screaming “IE TAIGAAA” right as the song slows down before the “la la la~” ending portion (~3:33 in the song).

I would hesitantly say that the “ie taiga” for KoiAqua is on the borderline of being tolerable. The song is full of chants anyway, and that part after You’s line does sound like it could accommodate some kind of call - but still, you should save it for a fan mix rather than a live. It’s the kind of thing that’ll make some people giggle at the weirdness, while others roll their eyes and mutter about the newest generation of LLers being yakkai af.

But for AoJump and MiraTicke, the yakkai incidents have been happening at solemn, quieter portions of the song rather than the cheerful and noisy sections. I have seen various posts by LLers claiming that they’re proud to “ie taiga” at a live as the ultimate expression of their wota skills, plus they’re doing it just for teh lulz. Again - it’s highly inappropriate, and disrespectful to both the audience members who are trying to enjoy the performance and the performers who are trying to make the performance enjoyable. If you want to prove that you’re a devoted LLer, your actions shouldn’t be damaging to the community.

To wrap things up: if you happen to search for “yakkai idol” instead, the first result that Google gives you is a blog post that talks about the concept of yakkai at idol events. The author includes some sound wisdom at the end:

What people really mean when they say “don’t be yakkai” is just that don’t go crazy and enjoy being annoying, and taking your entertainment at the cost of the enjoyment of others. Like, it’s fun to troll people, but that’s not good if the other party doesn’t enjoy it. It might be fun to go nuts, but don’t do it when it’s inappropriate.

Basically, it’s okay to go crazy during karaoke sessions or casual wota sessions with friends. Take that tweet in the first link from MasterMirage’s comment. I happen to know one of the people in that video, and he’s an awesome guy who knows a lot about concert calls. These wota bros were being “yakkai” for sure, but they were doing it at the Lumica booth at Anime Expo rather than a live. It was actually pretty amusing, and was almost like a free ad for the booth: “See these LLers partying with their lightsticks? You too can join in on the fun by purchasing a Lumica blade and/or UOs at this booth!” But for the sake of other fans, make sure you keep it clean during actual lives and public screenings.