#yad2

Yad2 is owned by German multimedia giant Axel Springer. A publication house that runs several right-wing newspapers in Germany.

So a German right-wing company is advertising to Israelis that there are houses/apartments available in Gaza and the West Bank by hijacking the Palestinian slogan "From the River to the Sea"

The fucking layers in this.

I don't know how exactly yad2 is run, it's still a company with Israeli employees that's operating in Israel, and I have no idea who makes the decisions, but I think it's important to know that a German right-wing company with a fuck ton of influence, and I mean a FUCK TON, is sitting on the top of it.

They're a major source of why right-wing extremism is on the rise again in Germany (or rather, it's now normalized again since it was never gone). Their main newspaper "Bild" is basically a right-wing propaganda outlet.

It's also interesting to note that the Axel-Springer group spoke out against the slogan FTRTTS in Germany and deemed it illegitimate, but they are now happily using it for advertisement in Israel. (In Germany, they have to put up the farce that they are against antisemitism at least a little bit.)

I am really curious to know what Israelis think about an advert like that, not just the slogan but also the image, since I don't think this is meant to suggest a 1-state solution with equal Palestinian participation. Also, a corporation that does real estate mediation (or something like that, I'm not sure what that's called in English) doing political commentary like that feels weird. Like, if I imagine immowelt.de (a comparable site in Germany that's also Axel-Springer btw) doing ads implying that there are houses/apartments available in an area that is currently under bombardment... that's really fucking weird (to put it mildly), but then again.. it's Axel Springer, so maybe not...

I don't know if this is going to reach any Israelis, but if someone wants to share their thoughts, I'd be happy to listen. I'd also be interested to know if this is like... on brand for yad2? Are they known for stuff like this, or do they have some sort of reputation? Are there other companies that do stuff like this or is this a one-off?