#window shoppers

Breakfast at Cartier's: jewels on display in the windows of Cartier's attract passersby, who stop and look long at the dazzling pieces while they go shopping on Fifth Avenue, February 17, 1953. Cartier's vast stock of jewels varies from such famous pieces as the huge emerald that once belonged to Empress Catherine of Russia and so-called Lapel Whimsies, such as a golden birdcage filled with jewel birds of paradise.

New York, 1954 William Klein (American, born France; 1928–2023) Gelatin silver print, printed later Christie’s, New York

“Window Shopping on A Sunny Spring Day”

digital collage & digital painting by Mick Mather

Window shoppers on Fifth Avenue, 1930s.

Targeting Passive Buyers — How to Tackle the Online Version of “Just Looking”

Window shoppers, Looky Loos… your website has them too. Find out how to convert these visitors into more sales by targeting passive buyers.

There are digital versions of everything and, as your online store knows, that includes the browsers, window shoppers, and people who spend an hour “just looking.” Thankfully, this also means there are digital ways of targeting passive buyers in order to get them to buy.

These passive buyers are amazing and terrible at the same time. They visit our sites and spend a while, so it decreases bounce rates and improves our overall metrics, but then they don’t buy. It means a site can look great on paper but isn’t converting like it should.

Your ecommerce shop is pretty great right now, and it deserves to do its best. So, here are five things to consider so you can reach that best by upping your chance of converting the digital window shoppers.

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