For visual diary 14, I was thinking about how can I keep the users engaged continuously beyond the initial deployment of motivating people to go out and exercise even in rainy weather. We talked about parameters earlier this semester, and I realized that my project is beyond just the initial development of shoes that may be of help in motivating people to take initiative in working out and go to work without being bothered by rainy weather. However, I shouldn’t just stop there and “give up” on the consumers. As shared in our class, I wanted to anticipate the future and think about the societal impact this solution could have, and how my solution can “live” beyond its initial deployment. Therefore, I thought about maybe an app would be a good continuous motivator for the consumers to stay involve with the waterproof footwear company and also be motivated to actually exercise or go to work in these shoes during the rainy weather. I was inspired by Nike Run Club app, where they basically track runners and the amount of miles and the map of where they ran. I will go further in this in my presentation, but I’m thinking of having the app have the location setting on and be able to track the weather, so during the rainy days, it can remind the users that they don’t have an excuse now to not go out to run or go to work now that they have waterproof shoes! Additionally, to keep it light hearted and fun, I think having giveaways or providing some sort of social media aspect to it, such as allowing the consumers to share their progress with each other will create that relationship between business and consumers.
Therefore, I would like to carry forward that mindset as I go forward in my career as a design leader. I think it’s important to think with a human-centered mindset, which includes understanding the parameters we work with in the long run beyond initial deployment.