The mobile pocket is a really innovative product that showcases design leadership. The inventor of this product created something that consumers would be able to utilize in their day to day lives, and they are capitalizing on how dependent people are on having their phones in their hands at all times. This product gives the convenience of being able to have your phone, along with important items such as your license, credit or debit card, and cash all in your hand conveniently at once. This is a product that I use on a daily basis, and it has made my life so much easier. I keep my SmartTrip card and my work ID in my mobile pocket so that they can be easily scanned when I am exiting the metro or entering my office building. Having them attached to the back of my phone saves me the trouble of having to fumble through my bag or pockets looking for the right card. Also, if there are times that I am just running into the grocery store, or on a quick errand, I will just slide my license and debit card in the pocket so that I don’t have to carry a full purse or wallet. I never leave the house without my phone, so being able to have everything in one place is very convenient. 

In considering furniture design - something that humans use every day on a typical basis - there's been thoughtful design recently for those who are left handed and struggle in educational settings and beyond. There are chairs now where that desk surface is flexible, meeting a need beyond design for those humans using them.

Katseye and Sydney Sweeney face off in denim and in messaging in Times Square.

This is an example of a patient room that's been developed via Evidence Based and Human Centered Design. It takes dedicated research from reputable sources, experiences and information from multiple clinical team members and stakeholders in the healthcare development, and intentionally tracks design decisions and their effect on healthcare.

The original Instagram algorithm was simple in that its design was purely chronological. This allowed users to see all recent posts based on who they follow. However, as Instagram has grown in popularity, they have shifted their algorithm to prioritize specific content. From personal experience, I have seen so many more ads and promotional content as opposed to my friends or family that I follow on Instagram. Instagram’s stake in the ground to provide more personalized content has led to limited content visibility from users with a smaller following which reduces information diversity. I think this is problematic because it limits the users’ view to only what Instagram wants to serve them and takes the power away from the user. Although I still use Instagram, I find myself clicking on it less and less due to the influx of promotional content. 

What initiated as an innovative and environmentally-friendly solution for transportation has resulted in major problems for U.S. cities. Bird Bike used to provide electric scooters in many cities across the country. These scooters could be activated using their app and could be shared by many users throughout the day. From my personal experience, when this was first introduced in Dallas, everyone was very excited about the possibilities of an alternative transportation method. However, there have been massive problems with safety, accessibility, and littering the sidewalk with scooters. Bird Bike placed a stake in the ground to spread the scooters across the country as quickly as much as possible. However, they did not provide proper regulations or infrastructure which caused concerns for the public. Bird Bike’s stake in the ground was well-intentioned but ultimately proved problematic. 

Dyson places a stake in the ground to create the most innovative, modern, and superior vacuum cleaner. What once was a mundane household good, can become a work of modern machinery through a bagless, cyclonic vacuum. Dyson's innovative thinking challenged traditional vacuum design and created a new industry standard for household appliances. I personally just purchased a Dyson vacuum a few months ago and it has completely changed how I feel about cleaning. What once was a dreaded chore now is much more enjoyable, thanks to my light-weight Dyson vacuum cleaner. Dyson is a design leader by rethinking how we approach household items and placing a stake in the ground for innovation.