The Fetishization of Whiteness
In America, there is a stigma that when you look more European, or to look whiter is always the thing to aim for especially for people of color. I feel like many minority groups do tend to learn to internalize and value these things throughout the practices that they are taught as they grow up. In Black communities for instance, people will put other Black people into groups based off of the hue of their skin, they have three different groups, the darkskins, the brownskins and lastly the lightskins. Lightskins is what everyone fetishizes or tries to aim for since that is the group that is closest to white. The fetishization of whiteness is being portrayed in all aspects of society nowadays, starting with families and ending with the media.
Hair is also another area that people of color tend to have trouble with speaking about. I know for me as I was growing up my family always wanted to perm and straighten my hair and then when I was old enough to realize that I was being primped to look presentable to attend school with the white kids, my hair was dead and I needed to start all over and learn how to take care of my hair the right way. We have to also remember that when the older generations were growing up a lot of the things that we can do today, were not even imaginable for them. When I wear my natural hair out to this day and older Black women compliment me, it makes me feel like as a people we are continuing to progress, breaking barriers and not trying to fit in with this theory of white is better. Sometimes we can even see that our elders had to go through it too, and they do not like how free and rebellious our generation has become.
We see the fetishizing of whiteness being portrayed a lot in Black horror films, like Candyman for example. In the movie Candyman, we see that the main character is a Black man, who is the Candyman and the women who he is trying to pursue is a white women. The  back story is basically telling us that he once had a relationship and a child with a white women once before this and he is trying to make her his next women. We also see that Black women are non entities within this film, because there are only two in this film and they do not have huge roles. You can see the white woman being fetishized when the Candyman continuously chases her around the city trying to get her to come to him and she keeps on running away from him time after time. You could say that this reinforces the stereotype that Black men can be aggressive or scary, because this is kind of portraying how Black men can come on very strong.