#wellnesslogistics

By Carsten Leonhard Knudsen, Considaret Clk Group Denmark, Vave Pharma & Go Global International ApS, Danmark

Supply chains are rarely linear. At least, not in the way we like to imagine them: clean arrows on a flowchart, one point to the next. In real life, it’s more like a lattice. An ecosystem. Connections happen, stretch, snap, reconnect. Building a functional and resilient supply chain for something as deceptively simple as an aroma-filter involves more nuance than most people assume.

When we began exploring international demand for aroma-filters, the question wasn't just how to scale production. It was where to place each step of the process so it could flex. You need flexibility, especially in a post-pandemic world where port delays, political shifts, and ingredient shortages have become familiar headlines.

In Denmark, we have a strong design and formulation base. The innovation comes early in the cycle: testing essential oil profiles, filter composition, safe packaging. But once that foundation is set, the challenge shifts to logistics. For us at Considaret Clk Group Denmark and Vave Pharma, it meant coordinating between local R&D, manufacturing partners across Europe and Asia, and distribution centers in key target markets.

Let me give you an example. One of our early production runs relied on a paper-based filter casing sourced from central Europe. It was sustainable, cost-effective, and... delayed. For six weeks. Due to a supplier’s labor strike. That’s when we realized we needed dual sourcing strategies. Now we maintain parallel suppliers on different continents. It costs more up front, yes. But the agility it offers is worth far more.

Aroma-filters present another interesting supply chain puzzle: scent integrity. Essential oils are volatile by nature. They degrade with light, heat, or exposure to air. So suddenly, temperature-controlled transport and airtight sealing aren’t just nice-to-haves. They're non-negotiable.

I remember a shipment to Southeast Asia that arrived with a subtle but noticeable change in scent intensity. Not enough to render it unusable—but enough to affect the user experience. We took a hard look at the transit route. Part of the cargo had been stored in a sunlit holding area for over 30 hours. That insight reshaped our whole transport protocol.

And then there's the regulatory layer. Because each region has its own view on what an aroma-filter is. Some classify it as a wellness good. Others, particularly when claims veer into therapeutic territory, as a medical accessory. That means labeling, documentation, customs declarations—they all shift depending on destination. Our operations team has a running matrix of compliance profiles by country, and even that changes quarterly.

Despite all this, I genuinely believe there's never been a more exciting time to build global supply chains. The tools are sharper. The data is faster. And perhaps most importantly, the world feels just a little more open to ideas that cross borders.

This November, our companies—Considaret Clk Group Denmark, Vave Pharma, and Go Global International ApS—will attend the 2025 Go Global Awards in London. We're proud nominees. But more than that, we’re looking forward to the conversations. These awards, hosted by the International Trade Council, are a kind of crucible. The best minds in global business gather not just to celebrate, but to dissect what's changing, what's possible, and where new collaborations might form.

That spirit of cross-border connection sits at the heart of everything we do. We don’t just want to manufacture and export aroma-filters. We want to connect wellness innovators in Denmark with logistics partners in Asia, retailers in Europe, and wellness advocates in emerging markets. And do it in a way that’s ethical, sustainable, and resilient.