#weightism

Image Wikipedia The obsession with equality, forged in the boredom of the post-war world order, has spawned concepts like ableism, genderism, and so on. By claiming to be fully inclusive, they make the denial of those differences not protected by the neologisms all the more cruel. Manufacturing an -ism for each difference, alluring as it is because of the ensuing discourse that would give it a…

Observation

It is interesting to see the difference in the marketing of the two products, made by the same company, that seem to have similar purposes. Discussing the “rapid fat burning catalyst” marketed to women first, it is easy to see through the use of colour that they are using more soft, clean, natural looking colours on the packaging. Compared to the men’s “fat burning catalyst” that uses harsh, deep, “masculine” colours, the female product almost looks as if it is for a completely different purpose than the male’s. It is also interesting that the woman’s nipple in the photo has clearly been edited out so that her boobs appear “more appropriate” to the public and the consumer. The women’s product also has her face included where in the male version it has been cropped off. The words used to market the product based on gender are also interesting. The female marketed product is called “Rapidcuts Femme” and the male marketed product is called “Rapidcuts Shredded”. The word “shredded” is very violent sounding and is clearly being associated with hyper-masculine ideas. The word “femme” obviously is stemming from “female” but it sounds very soft and delicate. Also I would like to add that both of the people of the box are white, further suggesting that being white is another aspect of the “perfect body”. Lastly, the product marketed to women suggests that women need to be thin and toned to be considered attractive and the product marketed to men suggests that men need six-pack abs to be considered attractive. This goes to show that men may not feel masculine enough if they don’t have muscles and that women may not feel feminine enough if they do. 

Observation.

At Wal-Mart, these two products were priced the exact same. However, the male product has 5 more pills than the female one. If the products were priced per pill, the package on the left should actually be priced at $11.99 for 30 pills.

The most shocking discovery was when we looked at the back of these two products, at the ingredient list. From what we could tell, the ingredients were identical. We were no medical experts, so we decided to take it to the pharmasict. 

The pharmacist clarified that these two products were identical. No special ingredients in either package. Both had the exact same ingredients. 

How many unaware women fell into this scam? The same product for a dramatically different price.  This is a disgusting method for companies to target a specific demographic.

Ladies, watch what you are spending on products, even on laxatives apparently. 

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“Would YOU Rather be Dead Than Fat??”

“How stupid,” exclaims the presenter “that [girls and women] would rather be dead than fat?!” Key words-phrases: weightism, dieting, media pressure, Jean Kilbourne Likes: 3 Viewed: 402 source