A discussion about the term web conversion and what it means. In terms of its relationship with search engine optimization techniques and pay per click. Web conversion is the ultimate goal of all pay-per-click search engine programs. Basically, all this term means is the ratio of sales to visitors on your site. Visitors who actually make a purchase after being sent to your site are "converters". For example, if you get 100 unique visitors to your site and make 3 sales, your conversion rate is 3/100 or 3%. If you master the fine art of pay-per-click management, you could increase that conversion rate at least tenfold. This would mean that three out of every ten people who visit your site will make a purchase.Increasing web conversion ratio The idea that you need a lot of traffic to sell is false. Increasing your web conversion rate is a hundred times more important than getting traffic. Here's another example. You can earn a lot more by charging a lot for one product and getting fewer visitors. Than you can probably earn by charging the minimum amount for the service and trying to attract more paying customers. This is because when it comes to pay per click, you need to reduce your cost of acquiring each customer.Your goal as a money-making machine is to add even more carefully crafted ads to your pay-per-click campaign. Search engine optimized ads with the idea of bringing you hundreds or more unique visitors per week. With some sites it is possible to collect thousands of income per week. However, before you do this, remember to factor the cost of your keywords into the total cost of your pay-per-click campaign. Please note that any time your ad is clicked that does not result in a sale, your credit card will be charged. It is a legitimate business expense that must always be configured in your bottom line. Ignoring them as an expense can be costly and a big business mistake. Regardless of the fact that each click costs just a few cents or less. Read the full article