#convertions

New Post has been published on http://www.tom-bianco.com/in-the-news/redesign-your-site-boost-your-sales.html

Redesign your site boost your sales

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One of the easyest ways to increase your sales is to increase your convertions and to do that you need to redesign your site. See this article in at micorsoft.com by Debbie Young

New Post has been published on http://www.tom-bianco.com/the-world-of-marketing/from-creative-to-conversion.html

From Creative to Conversion

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What, how, and why conversion rates are an important part of your creative message. Determining your conversion rate is one of the most important metrics in determining the success of your campaigns. If you can’t determine accurately the rate at which your campaigns are achieving its desired results, you can’t make improvements to it.First, if you don’t know what a conversion rate let me explain, it is the percentage of unique exposures that take the desired action upon engagement of your message or offer. This is the same if it is a sales letter, web site, banner ad, or online display ads as they are now called, PPC, print media, email, ECT. The desired action can be whatever you decide it to be. Click here, call us, make a purchase, download a white paper, fill out a form, whatever it does not matter it is all the same. The process by which you get your unique subjects to do that clearly is not.To figure out what your conversion rate is you can use this formula:Conversion Rate=Unique Actions/Unique ExposuresNext:Tips to increase your conversion rate and squeeze more actions out of your unique exposures