One of the biggest mistakes in Web3 marketing is believing that airdrop = community growth. Yes, airdrops bring attention. But attention is not the same as loyalty. In psychology, there is a concept called the Incentive Trap. 1/5
When people join only because of rewards, their behavior is controlled by the reward itself. The moment the reward disappears, the behavior disappears too. This is exactly what happens with many Web3 projects. They launch airdrops. Thousands of people join. 2/5
Communities explode overnight. But a few weeks later… The engagement drops. The community becomes silent. And the “users” disappear. Why? Because most of them were never users. They were reward hunters. Strong Web3 communities are not built on incentives. 3/5
They are built on belief, utility, and long-term value. Airdrops can create attention. But attention without purpose only creates a temporary crowd. The real question every Web3 founder should ask is simple: Are people here because they believe in the project… 4/5
or because they expect the next reward? Because those two communities behave very differently. #Web3 #Web3Marketing #CryptoCommunity #Blockchain #Web3Strategy 5/5
