#web tracking

#Firefox Default Web Tracking Blocker goes Live -- #Xanjero

Firefox default web tracking is now live and working on all of Mozilla’s browsers, relying on blacklists to identify culprits…

Mozilla, the company behind the Firefox web browsers, has added a new privacy feature. Already live, Firefox browsers will block thousands of web trackers by default.

Firefox Default Web Tracking Blocker goes Live

The new default Firefox web tracking blockers will protect…

According to Katumba (2018), social media has enabled companies to effectively communicate with consumers. More importantly, it allows for instant feedback and personalised communication. With the view to transparency, social media is certainly a suitable platform for presenting the customers with information.

Figure 1: Factors that demonstrate a Brand’s transparency in digital marketing (Katumba, 2018)

Transparency is very crucial to customers since it results in brand trust. In a study cited by Katumba (2018), respondents (61%) pointed out that transparency can be enhanced by admitting mistakes. Besides that, 58% of the participants indicated that honest responses to their social media’s questions enhance transparency. Kovacs (2012) mentions that business should understand that web tracking can make browsing more efficient. Basically, the relationships between consumers and brands are more and more built on social; customers are expecting businesses to become more open and available than in the past. 

Marketers that treat transparency as a business imperative are inclined to build a trust that is invaluable with their customers. Essentially, transparency is the main differentiating factor, which would motivate consumers to stay loyal to the brand even during difficult times. Additionally, the transparency level created results in a more customer-centric atmosphere; that is to say, when the company is more transparent, the customer relationship becomes deeper. In addition, the brand is humanised by the combination of trust and transparency. This makes the customers feel like they are connected to the company at a personal level.

In Leeflang, Verhoef, Dahlström, and Freundt (2014), they observed that price transparency has a very strong impact on the company. In the present tight economic times, finding a good offer is the main focus of the customers. Transparency is valuable to both the customer and the organisation. It builds trust between customers and employees, which consequently enhances employee retention. When employees are satisfied they work hard to exceed the expectations of the customer. This results in customer retention as well as increased profit. Certainly, transparency in digital marketing offers a powerful insight into satisfaction among customers. After establishing a mutual trust, customers are inclined to become more open in offering feedback. When they are encouraged to share with fellow customers their experiences, transparency is inclined to increase. Basically, what the customers say about the organisation is more credible and valuable as compared to what the organisation says about itself. Such interactions would certainly enable the organisation to effectively understand how to surpass customer expectations.

References

Katumba, K. (2018, September 4). People Want Brands to be More Transparent on Social Media. Retrieved from Smart Insights: https://www.smartinsights.com/digital-marketing-strategy/people-want-brands-to-be-more-transparent-on-social-media/

Kovacs, G. (2012, February ). Tracking our online trackers. Retrieved from TED: http://www.ted.com/talks/gary_kovacs_tracking_the_trackers

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EL tema del web tracking es bastante choro. Se refiere al acto de archivar sitios web existentes y el seguimiento de ellos a través del tiempo. ¿Qué significa esto?

Un ejemplo: si quieres buscar un tweet o una noticia o lo que sea, sobre un tema en específico (caso caval por ejemplo), puedes encontrarlo cuando comenzó, las interacciones que hubo entre las noticias que publicaron sobre caso caval y los usuarios de internet, los momentos picks del tema, sus memes, etc.

Incluso puedes ver interacciones propias: tu primer tweet, cómo la gente reaccionó a éste, puedes ver también cuántas veces el reportaje que compartiste con tus amigos se compartió a la vez, entre otras actividades.

Esto lo puedes lograr a través de varias plataformas:

Google Trends

SharedCount: URL, likes y shares

Social Bro

There is a significant risk to your privacy whenever you visit a health-related web page. An analysis of over 80,000 such web pages shows that nine out of ten visits result in personal health information being leaked to third parties, including online advertisers and data brokers.