#voiceux

Smarter Apps with AI: Mobile UX in 2025

Voice User Interface (VUI)

In recent years, the voice-user interface (VUI) also known as speech recognition technology, has become very important. It enables an individual to communicate with a personal computer, cell phone, or any other device using the voice. This can be illustrated by some samples, like Siri owned by Apple Corp or Amazon’s Alexa.

One reason why VUI is a notable UIX trend is the use of voice as the main form of communication. The voice-first approach is more efficient and effective compared to conventional interactions such as touchscreens. This helps users make calls and perform their daily routines with ease and in a more natural way.

To develop such futuristic software, consult a best Mobile App Development Company in Coimbatore & Chennai.

Augmented Reality And Virtual Reality (AR/VR)

In 2024, AR/VR is ready to turn UI/UX design upside down. Through AR-enhanced shopping, VR-driven gaming interfaces or the metaverse, Augmented Reality is already being integrated into the internet. This involves the use of virtual reality or augmented reality in gaming, education and ecommerce.

AR displays virtual information in the physical world and VR creates a full-fledged virtual world. This will provide for immersive technologies that will facilitate creation of creative user experiences and high-quality delivery of UI/UX design services. The use of AR/VR in UI/UX design starts to grow in 2024.

For example:

• Shoppers can also access AR applications that offer them real-time directions to buy and use a product.

• Virtual showrooms for students and teachers could then be developed using VR applications.

To know more about UI&UX development  get in touch with the best Web development Company and explore innovative creations.

Micro-Interactions

They are usually small but powerful visual movements that can be seen in the ‘like’ button on Instagram. They play a crucial role in mobile and UI/UX design services, enabling designers to gather user feedback and make informed design choices.

Micro-interaction, for example, can be illustrated by Google. This was the beginning of a trend where this site increased its buttons each time a user clicked on them. By 2024, more and more UI/UX design agencies will create micro-interactions whose purpose will be to offer real time feedback and support users through their tasks.

3D Design

Three-dimensional UI/UX design will be back in fashion in 2024, although this is not something novel. New design tools like those have recently been released by Adobe Illustrator will make it possible for the designers easily to generate 3D designs.

3D design with minimalist UX design gives you visually attractive and user-oriented interfaces. The combination of simplicity and depth enables interesting user interactions while still maintaining a simple and clean aesthetic.

AI-driven content

Through machine-learning algorithms, AI content adapts to each user's specific needs and preferences. Many UX designers may not rely on AI tools, but they are incorporating them in the creative process. They may include using AI-powered tools for overall efficiency in enhancing user experience.

UX designers can also leverage AI content to make the research process simpler by allowing tasks like content curation and recommendations. It helps to focus on personalized content that is relevant and therefore increases user engagement and retention in-line with the main UX design trend for 2024.

For immediate results, we recommend contacting the Best SEO Company in Coimbatore, if you require help with AI-based SEO for your website.

Conclusion

Google I/O’s VUI Surprise

In this week’s “HOLY SH!T” moment, Google debuted Google Duplex, an AI system for accomplishing real-world tasks over the phone. It’s already tough to tell a machine from a person on TTS samples (a la Tacotron 2), but Duplex goes more than a few steps further with an AI that can make appointments on your behalf.

First, check out this hands-on video from CNET Then, read Google’s blog post on Duplex: Google's AI blog

Reaction from the tech sector, journalists, privacy experts, and assorted others was a combination of "wow," "oh no," and "oh heck no, I didn't hear any notice or consent in that conversation." Since the demo, Google has clarified that there will be notice and consent (see this CNET article). However, Sarah Jeong (my favorite courtroom reporter) declares No one knows how Google Duplex will work with eavesdropping laws.

S. A. Applin (aka AnthroPunk) weighs in

Motherboard: Google Duplex Puts AI Into a Social Uncanny Valley

Early responses from the Technorati

Google’s Demo Duplex Stole the Show /// Wired

It’s hard to believe AI can interact with people this naturally /// The Verge

Uhh, Google Assistant Impersonating a Human on the Phone Is Scary as Hell to Me /// Gizmodo

Google Duplex will call salons, restaurants, and pretend to be human for you /// Ars Technica

Also, I made a Twitter Moment because embedding tweets in emails is THE WORST: Duplex gets its Moment

Is Duplex classist?

Google not only deceived these people, but turned them into inconvenient interfaces. The woman at the restaurant, for example, had a thick accent, so the implication is you don't need to suffer through the experience of dealing with someone who might not look or sound like you. A machine can do it. - Richard Nieva, CNET

And this...

(If you aren't already, you should be following Kortney on Twitter and you should learn about Appolition, his latest project, which was recently featured in Fast Company's World's Most Innovative Companies 2018 series.)

Here's everything else VUI-related from I/O:

Assistant

Six (or seven) new voices With advances in AI and WaveNet, Google can now create a new voice in a few weeks instead of spending months in a studio. The new voices are already available for your assistant /// The Keyword (Google Blog)

Continued Conversations Assistant was updated last year to let you say “Turn on the kitchen lights and turn on the hallway lights” in one go, but now you can say things like “Turn on the kitchen lights and the hallway lights”. Progress. /// Android Police

Custom Commands Developers can now build custom commands into their products so that instead of saying “Ok Google…ask ______” you can give the command directly to Google (or Assistant running on the device). /// CNET

Google Assistant's Pretty Please helps your kids mind their manners Hot on the heels of Alexa’s Magic Word feature, Google adds a own polite mode /// CNET

Google Announces New Developer Tools for Google Action Monetization, Discovery and Engagement Seamless digital subscriptions, re-engagement via notifications, and better discovery for 3rd party apps? /// Voicebot.ai

Assistant + Home + Smart Displays

Google’s Smart Displays are going on sale in July These displays were...on display…(cringe) at CES in January and you can get one in just a couple of months. I’ve been playing with the LG one and it’s the thing I wanted 10 years ago when I bought a Chumby. Also, if you're thinking about getting one, I recommend getting the Lenovo version. It's the prettiest and has the smallest footprint. /// The Verge

Google says Android Things is finally ready for smart devices Launched to developers at the end of 2016, Android Things will be in the Smart Displays and some Assistant-including TVs, but there will also be Android Things that aren’t Google devices, like medical equipment and public signage. /// The Verge

Google Home Coming to 7 More Countries in 2018: Denmark, Korea, Mexico, the Netherlands, Norway, Spain and Sweden Google Home will be for sale in 80 countries by the end of the year, but these are the next 7 to get localization (Mexico! yay!). /// Voicebot.ai

Assistant + TV

Google partners with JBL for an Android TV-powered soundbar There’s a cute video and it looks much better than my home situation: We have a smart TV at my house. I can use the Google Assistant (via Home via a Chromecast) to turn it on, but not turn it off, which is super awesome and useful /// The Verge (Here’s a hands-on review from The Verge, too - pay attention to those layers - PlayStation + Assistant!)

Google Assistant arrives on LG's 2018 premium TVs Prices start at $900 for the 55-inch SK8000 TV (it's currently on sale), up to $4,000 for the 65-inch E8PUA 4K OLED TV. /// Engadget

Assistant + Home appliances

Google Assistant update makes Whirlpool voice commands a breeze No more “Ok Google, ask Whirlpool to heat oven to 400 degrees” now you can just say “Ok Google, heat the oven to 400 degrees” - Turn your volume down before clicking because CNET has noisy autoplay ads. :( /// CNET

Cars

Volvo will embed Google Assistant and Maps into future cars Your car’s system will work separately from your phone, so I’m curious about how hand-off will work /// Engadget

AI

Google renames Google Research to Google AI Deep sigh. If you know me, you know how I feel about this. I love the photo at the bottom of the stories page because it was taken in one of our most-used visitor spaces on main campus, not an actual workspace. /// Google AI + The Verge

Wellbeing

Android P now includes Digital Wellbeing features (downtime) I get two kinds of notifications on my phone: text messages and phone calls. But if you find yourself overwhelmed by notifications (OMG, that notification overload when you first download a new app, I’M LOOKING AT YOU INSTAGRAM), then this might be the phone OS for you /// The Verge

Google launches a site on Digital Wellbeing “Great technology should improve life, not distract from it.” /// wellbeing.google

Check out the original “Digital Distraction” presentation A Call to Minimize Distraction & Respect Users' Attention by Tristan Harris on Scribd

This email isnt’ exhaustive, so check out 100 Things Google announced at IO

Non-Google News

Microsoft demonstrates Alex + Cortana integration You’ll be able to say “Alexa, open Cortana” and then you can use Cortana to send an email because Alexa doesn’t do email...yet. I don’t know about you, but I <3 asking a machine to get another machine for me to talk to. Microsoft has a site where you can sign up for more info when it goes live. /// The Verge

Microsoft launches a unified API for all of its AI speech services The unified speech service will combine Microsoft speech recognition service, text-to-speech API, customized voice models and translation service. Currently, these are all available as separate services. I know, this article is on TechCrunch and they have that weird scrolling UI. I’m sorry. /// TechCrunch

Self-driving cars are here They’re starting with local, on-demand shuttle routes in Frisco, TX /// Andrew Ng on Medium

You can now set Amazon’s Alexa as your default voice assistant on Android No maps or phone calls, but you can...do a Google Search? Ok, Alexa. /// The Verge

Introducing Project Kinect for Azure Microsoft is moving Kinect to the cloud /// Microsoft's post on LinkedIn

How uncertainty could help a machine hold a more eloquent conversation ​“Language isn’t really like a decision tree,” Vigoda (founder & CEO) says. “This is trying to be more like a person.”/// Technology Review

Stuff I bought this week

Light up Crocs. Because I'm a mom. If you buy these for your kid, go up a size from their usual Crocs because the back band seems to be shorter and less flexible.

Pour spouts for bottles. I buy olive oil in bulk and decant it into these smaller bottles to keep it by the stove. a) It makes me feel like I'm a chef, and b) Those pour spout things are awesome and I want to use them everywhere.

Until next week!

👋👋👋

Abi Jones Editor, Locutius

Is there something I missed? Want to chat? I’m on Twitter at @jonesabi

Yes, this newsletter contains affiliate links.

A note on AI vs ML before we get into this newsletter: I prefer to use the term ML (Machine Learning) over AI because I want us, as humans who make things, to understand that we are responsible for these outcomes. We’re the ones who teach these machines or provide data sets (or we’re the ones that make the machines that teach themselves) and we need to be considerate about what we’re doing. It's semantics, but meaning matters.

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Microsoft kicks off AI for Accessibility

Today Microsoft announced a $25 million, 5-year program to “put AI tools in the hands of developers to accelerate the development of accessible and intelligent AI solutions to benefit the 1 billion-plus people with disabilities around the world.”

Yes, that press release really does say “intelligent [artificial intelligence]”

Worldwide, only 10% of people with disabilities have access to assistive technology, so it’ll be interesting to see if it’s better to make more tech available or …. Maybe just give more money to people with disabilities? (see this article on cash transfers)

AI for Accessibility has three components:

Providing seed grants of technology to developers, NGOs, universities, and inventors, so that they can do AI-first work

Identifying project with potential and providing more investment so they can scale

Embedding inclusive design and AI across all Microsoft products and helping partners improve the accessibility of their offerings

Read more about Microsoft’s AI for Accessibility program on their blog (there doesn’t seem to be a website yet - but there is a website for the AI for Earth program they launched last year: https://www.microsoft.com/en-us/aiforearth)

Thinking about implementing ML for your product?

Review Martin Zinkevich’s Rules of Machine Learning: Best Practices for ML Engineering (PDF)

Brraaaaaains

Last weekend I got to hang out with a friend who is a neuroimaging specialist. We had a fun conversation about education theory (we’re both former teachers) and we discussed the history of humanity’s understanding of the brain. Have you ever thought about how in the past, we only knew what different parts of the brain did because:

Someone got stabbed in the head or injured and something about their memory, ability, or personality changed

Something about a person’s memory, ability, or personality changed and after they died we cut open their head and looked for damage.

Thanks, brain injuries!

Learn about the brain: What brain regions control our language?

Read the rest of the Brain Control series on The Conversation

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Research highlight: Voicesetting: Voice Authoring UIs for Improved Expressivity in Augmentative Communication

Microsoft Research is working on adding emotion to TTS via emoji, tested with participants with ALS, a neurological disease that causes muscle weakness.

Summary YouTube video: https://www.youtube.com/watch?v=Q4FcvvbCM9Y

The paper: https://cs.stanford.edu/~merrie/papers/voicesetting.pdf

The real-life project it’s related to: https://www.microsoft.com/en-us/research/project/hands-free-keyboard/

Why people need it: The ALS Association on Augmentative Communication

Accessibility roundup!

Making something for humans? Here’s a set of tips for designing accessibility into VUIs / UX Collective

5 things Pinterest changed to make its app better for people who are blind / Mashable

Voice should be user-friendly to all users Focus on cognitive impairment, but this advice applies to most VUI use / Speech Tech Magazine

Designing interfaces for the visually impaired Includes references to VUI’s, but the non-VUI parts are most interesting/helpful. The VUI parts are a recitation of a Nielsen report. / Stina Olofsson

VUI development for Korean people with dysarthria Researchers prototype and test a customizable VUI that works for people with slow or slurred speech (could be from trauma, a stroke, neurological disorders) / JOURNAL OF ASSISTIVE TECHNOLOGIES

Accessibility features on Alexa + How to turn on the VoiceView screen reader Yep, the Amazon feature list. I turned on captioning on my Echo Show - have I mentioned lately how much I love captioning? I have it permanently on on my Netflix account.

How deep learning is helping the blind ‘see’ “Stevie Wonder uses it every day, which is pretty cool,” said Anirudh Koul, a senior data scientist with Microsoft, during a presentation at the GPU Technology Conference. / nvidia blog

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VUI news & links I want to get out of my queue before Google I/O starts

How Indian startups gear up to take on the voice assistants of Apple, Amazon and Google What sets these start-ups apart? They’re multi-lingual from the get-go.  / The Economic Times

Why Google Assistant will beat Siri, Alexa and Cortana Mike Elgan argues that success in the assistant space requires total ubiquity / Computer World

How Voice-First Technology Helps Older Adults This article offers a good overview of some VUI research with older adults the the current state of the “VUI for seniors” market / Forbes

Sensory Brings Low-Power Wake Words to Mobile Apps Now apps could have wake words, too. / Sensory blog

Amazon finally opens up Alexa to developers to make money off third-party skills Developers get 70 percent of revenue from the in-skill purchase / The Verge

Sonos announces June 6th event for new home theater speaker with Alexa It has an HDMI port (so it *could* control your TV) and it has a VUI / The Verge

The Elements of Multi-Modal Design with Karen Kaushansky – Voicebot Podcast Ep. 40 / Voicebot.ai

Read this thread from Liz Jackson on how disabled creators were erased from the Cooper Hewitt Access + Ability exhibit / Liz Jackson on Twitter

Alexa, can you hear me? Bravo to Vocalize.ai for highlighting algorithmic bias in their report on performing black-box evaluations of ASR systems / Vocalize.ai via PR Web (I know, 🤷)

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Reading status

I’m still reading the three books I mentioned last week (Fascism, Robots, and. . . Robots), but I couldn’t resist picking up Dear Ijeawele, or A Feminist Manifesto in Fifteen Suggestions by Chimamanda Ngozi Adichie. I have a son, but I’m still raising a feminist.

Until next week!

👋👋👋

Abi Jones Editor, Locutius

Is there something I missed? Reply to this post with a link! Want to chat? I’m on Twitter at @jonesabi

Yes, this newsletter contains affiliate links.

🚫🔫

My friends were shot at today.

It happened at work. While they were eating lunch. It happens every day in the United States. I'm doing something about it. You can do something about it too.

Join me in fighting the NRA - go to Moms Demand Action and enter your contact info. You don't have to be a mom. You don't have to give money. You just have to use your voice. After you sign up, someone like me (I'm on the Welcome Committee, so it literally might be me) will give you a call and personally help you get involved in a way that works with your schedule and your life. We represent a movement of over 4 million people who are fighting to make our country safer. Join us: Moms Demand Action. Use your voice.

Here's the newsletter I was going to send out before today happened.

P.S. If you have any questions about Moms Demand or want to get involved, I'm happy to give you more info. A lot of times the fight against gun violence feels like something that can't be won, but here's a list of changes in just the last 5 years: https://momsdemandaction.org/5-year-anniversary/ Okay, back to our day jobs. Here's hoping you don't get shot.

️Is your voice assistant cozy?

I’m writing a mystery, so I’m aware of the idea of cozies (mysteries that downplay murder, sex, and violence and generally take place in a small town) and I don’t really read them. But I do play and enjoy ‘cozy’ games.

“Coziness itself refers to how strongly a game evokes the fantasy of safety, abundance, and softness.”

Safety: An absence of danger and risk - no loss or threats Abundance: Lower level needs (food, shelter) are met, so you can work on high-level needs like self-actualization, nurturing, and belonging. Softness: Intimate, low-stress, comforting stimuli

Read more about coziness in games, and consider how they do or don’t apply to the voice systems you’re working on: Group Report: Coziness in Games: An Exploration of Safety, Softness, and Satisfied Needs

Facebook Delays Home-Speaker Unveil Amid Data Crisis

Bloomberg reports that Facebook intended to unveil the speaker in May with an F8 preview and launch it in the Fall, but that plan is changing due to public sentiment about the social network.

“Facebook has faced a public reckoning this month about its treatment of user data, sparked by reports that political-advertising firm Cambridge Analytica obtained information on 50 million users without their permission.”

Voicebot.ai looked specifically at user trust and and smart displays in a recent article: Is Now the Right Time for Facebook to Launch a Smart Display? (conclusion: Facebook could gain trust by being an app on already-trusted (relatively speaking) Alexa or Google rather than creating their own agent)

Read more: Facebook Delays Home-Speaker Unveil Amid Data Crisis on Bloomberg

Amazon’s Alexa in India

Local developers have taken to Alexa, and with support from Amazon in the form of theme-based contests, webinars, YouTube videos, and meetups, more than 15,000 developers in India are giving Alexa insight and inroads into Indian culture.

"Alexa is not going to be a visiting American who is going to come to India for a few days and go back. She is as Indian as it gets," said Dilip RS, country manager, Alexa Skills, India.

Read more: 'Amazon Alexa is not a visiting American on a short trip to India, it is here to stay' on GadgetsNow

Also: Amazon wants your help teaching Alexa new languages — and it could help in its fight against Google

And: Alexa smartphone: Amazon's next strike in the mobile IoT war?

JPMorgan Chase rolls out a new Alexa skill

“JPMorgan itself admits that, before it can allow Alexa to execute trades on clients' behalf, the bank will have to reinforce the security and authentication of the skill to prevent the assistant from acting on an unrelated direction it overhears, or on a fallacious request submitted by someone besides the owner.”

Don’t worry, nothing has ever gone wrong in the financial services industry.

Read more: JPMorgan Chase rolls out a new Alexa skill in Business Insider

P.S. Why is it pronounced Fĭntech, but the parent industry is pronounced Fīnance? Is this because of how people pronounce things in England? (I’m not a linguist, so I spend a lot of time listening to these sorts of videos to understand this stuff)

Locutius Links

Are we already living in Virtual Reality? It turns out people with an extensive understanding of their own bodies (athletes, dancers, yogis) find the adoption of a virtual body difficult. / New Yorker

How Feminists in China Are Using Emoji to Avoid Censorship 🍚🐰/ Wired

The Pyramid of Clarity How Asana creates strategic alignment to get product results - it’s worth a read / Wavelength, the Asana Blog

Conversational Intelligence Challenge 2 is open (chatbots). The winner gets $20,000 of Mechanical Turk credit. One of the example personas doesn’t like Mexican food, so I almost didn’t post about this because Mexico is a giant country with a lot of different food cultures, so perpetuating the idea that Mexico is monocultural is just not okay. Click the link with that in mind. / Convai.IO

Research: Take a breath and take the turn: how breathing meets turns in spontaneous dialogue Breathing is an active component of turn-taking and we breathe differently when we’re turn-taking vs. turn-holding. Really interesting when you think about how VUIs don’t breathe (note, don’t start designing VUI breathing just because I wrote that. What I mean is we need to understand breath, the cues in it, and then use and transmit those cues appropriately - DON’T MAKE YOUR VUI BREATHE. DON’T DO IT. Unless you’re doing research and then pleeeease make a breathing VUI). Thanks for the link, @virtualgill! / Philosophical Transactions of the Royal Society B (yes, that’s the real name of the journal site) also, a PDF link

Cathy Pearl held her AMA I’m glad to see that the first questions are about killer AI because Cathy’s responses are funny and thoughtful / Reddit

AI assistants say dumb things, and we’re about to find out why What if machines had common sense? / Technology Review

Microsoft announces breakthrough in Chinese-to-English machine translation This article is a good start for looking at how researchers check, double-check, and improve the work of machines through a variety of methods. / Techcrunch

Home Smart Home: Technology has raised the bar for how perfect our homes can be  A lot of this article isn’t about technology, but about the subtle differences that *do* make a home a home - better lighting and dental floss you actually like - and it’s about things anyone can do to make their home safer or more comfortable: installing water sensors or using a shared family calendar. / Curbed

Ecobee recruits Amazon’s Alexa for their new Switch+ smart switch It’s not a light switch that *works* with Alexa - it’s a light switch with Alexa built in. / The Gageteer

Reading list!

Next week I’m sharing a reading list on Voice Interfaces and technology. I’d love to get recommendations for the books you’ve enjoyed recently. Catch me on Twitter at @jonesabi

Best,

Content warning: domestic violence

First, read Domestic Violence, a short story by sci-fi writer and futurist Madeline Ashby. The future isn’t so much a future as it is possible right now.

“I had to do the chicken dance. It started playing the song and then I started dancing, and then the door opened. I think maybe some kid in the building hacked the door.”

Photo courtesy MEDION Pressestelle https://www.flickr.com/photos/medionpr/36399899774/

Then, read this response essay from Ian Harris, who works on technology issues with the National Network to End Domestic Violence.

“Smart home” technologies create an especially difficult challenge for safety. Cameras that can be remotely accessed, smart speakers that are always listening, and sensors that identify which room you are in and how many people are in the home—these technologies already exist with very minimal regulation or oversight. If current trends continue, I fear that Ashby’s tale is not far away.

If you’re interested in the HCI perspective on this, read this paper from my colleagues in the Security and Privacy group at Google: Stories from Survivors: Privacy & Security Practices when Coping with Intimate Partner Abuse. The paper is a frank and heart-wrenching.

Later, Abi Jones Editor, Locutius

The Most Important Design Skill For An AI-Dominated World

Admission: I tried reading John Maeda’s Design in Tech Report while standing in line at Passport Control and I had to give up on page 21 (consulting firms M&A) because it was literally unreadable on my phone. Argh. Ranting about abandoned and/or poorly maintained acquisitions aside, this quote stuck with me:

“Computers aren’t good at inclusion,” he says. “They’re good at exclusion, because they’re only based on past data. The business opportunity for the future-thinking designer is in inclusion.”

🖥🖥🖥

Microsoft Soundscape

So often we think about accessibility in terms of telling people about what’s right in front of them (or obstacles in the way), but if you’ve ever travelled to an unfamiliar place, you know that discovery comes from paying attention to what’s off the beaten path as well.

“Obstacle avoidance is not the problem, we have a dog, a cane and our blindness skills for that,” said Erin Lauridsen, Access Technology Director, LightHouse for the Blind in San Francisco. “The gap is knowing where things are and being able to decide what's of interest.”

When I travelled to Tokyo I ran into a lot of problems because I couldn’t read street signs or business names. This is a problem that visually impaired people deal with every day. I recommend watching the video to get an idea of what the app can do. Read more:

Watch the video on the project site (It’s the best explainer)

Soundscape app empowers people who are Blind or have Low Vision to explore the world

Download the app (iOS only, sorry)

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Bots! Why your chatbot needs to care about context

When it comes to conversation design, chatbots and VUIs have a lot in common (and a lot not-in-common..ephemerality, cough, cough). In this article, Gillian Armstrong covers some of the context your chatbot should care about, beyond When, Where, and What (these are things your VUI should care about, too). Read it: Why your chatbot needs to care about context

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More bots: Mental health AI platform, Woebot lands $8M in funding

What makes Woebot different? Before founding the company, Alison Darcy was a clinical psychologist at Stanford. How rare (and great?!?) is it to see someone with subject matter expertise founding a company. Interested in working at Woebot? They’re hiring a creative writer who can specialize in Cognitive Behavioral Therapy: https://woebot.workable.com/jobs/655376 Read more about Woebot:

The Chatbot Therapist Will See You Now and

I spent 2 weeks texting a bot about my anxiety — and found it to be surprisingly helpful

😞😞😞

Facebook / Iceland / Linguistics

When I interviewed at Facebook, one thing the Groups team was excited about was that most women on Facebook in Iceland belong to the same Facebook group. Yeah, like Pantsuit Nation, but for *all* of the ladies in Iceland. Granted, there are only 167,000 women of any age in Iceland, but when you’re talking about cultural decimation, those numbers become even more important. In an article in The Guardian, Jon Henley details how digital language chips away at Iceland’s language and culture, one phone at a time, in interviews with Icelandic professors of linguistics and digital media. “Once, outside school you’d do sport, learn an instrument, read, watch the same TV, play the same computer games,”...“Now on phones, tablets, computers, TVs, there are countless games, films, series, videos, songs. You converse with Google Home or Alexa. All in English.” Read more:

Icelandic language battles threat of digital extinction

No mean girls: Why one-third of this nation's women joined same Facebook group

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Locutius Links

Oral-B made a 2-minute podcast for when your kids brush their teeth. It’s marketed for Alexa, but it works on Google, too. / Gimlet Media

Alexa has follow-up mode Now you don’t have to say “Alexa, turn on the kitchen lights.” and then “Alexa, turn on the dining room lights.” You can’t say “Alexa, turn on the kitchen and dining room lights” or “Alexa, turn on the lights for dinner.” But baby steps, eh? / Apple Insider

Microsoft drops ‘Hey Cortana’ in favor of just ‘Cortana’ on smart speakers / The Verge

How Otto, a German ecommerce giant, uses artificial intelligence. This one you'll need to read for yourself. Automation isn't going away. / The Economist

Why you Shouldn’t Skip a Linguistics Analysis Before you Pick a Company Name “The three basic metrics to test for are pronounceability, negative meanings, and existing brand associations.” / Rewind and Capture

Review: I tried Levi's $350 denim jacket featuring Google technology — and it made my commute so much better I’ve tried this jacket, too. All I can say is that I wish they made a ladies version because the cut on this one is strictly for guys with trim waists and big shoulder muscles. Also how 'alterable' is "smart" clothing? / Business Insider

The Feds Can Now (Probably) Unlock Every iPhone Model In Existence / Forbes

Now we know why Siri was so dumb for so long / Mashable

It turns out that humans don’t like robots that don’t like humans. Who could have predicted this?!?! / AV Club (no, not The Onion - this is a real story about people putting BBQ sauce on robots)

Robotic Tortoise Helps Kids to Learn That Robot Abuse Is a Bad Thing. What are the ethical implications of harming a robot? Do we get mad if people hurt their cars? Or are robots more like pets? Is there something predictive about how we treat robots? Or are humans actually smart enough to know that robots don’t have feelings and they’re just machines? Why do we describe breaking a robot as immoral, but we wouldn’t use the same description for a vacuum cleaner? I mean, unless it was a robot vacuum cleaner. / IEEE Spectrum

Robot ethics aside, here are the best things I bought this week:

Melatonin. I just returned from Tokyo and right now I’m confused by two things: 1. Which side of the sidewalk to walk on, and 2. How there is a 16 hour difference between Tokyo and San Francisco, and yet I am somehow not jet-lagged? I’m chalking this up to 3 mg of melatonin on my first night in each place (Yeah, just one pill, one time, each way - for $8.00 you get more melatonin than you'll use in 10 years). At this point, I don’t care if Melatonin is a placebo. I just know that I feel like a normal human being, which should be impossible.

Make your kid happy with a set of My First Temporary Tattoos: Adventure, Creatures, Sports, and More. These temporary tattoos are easy to apply and look cool for a week. The only downside is that a) they're an add-on item, and b) you have to use rubbing alcohol to remove them.

A PURSE THAT CAN FIT A 10.5” iPAD PRO IN A CASE INSIDE OF IT. And that’s all you need to know. Okay, also it is leather, it’s on sale for 70% off of the regular price. And it is SUCH A NICE BAG, with zipper pockets and places to put your charger and your wallet and even your pens.