#visual illusion

“Every shoot starts with a ‘what if…’ In the brainstorm phase, no idea is a bad idea.” ~ Jada

✨ Coming Soon | Jada + David ✨

Photography begins long before the shutter is pressed.

By combining photography, sculpture, and set design, the artist duo hand-build immersive environments that transform simple materials into extraordinary visual illusions. Their subjects are placed within these constructed worlds and invited to respond to them, creating photographs that explore perception, space, emotion, and reality, all captured in-camera.

Optical Illusion distorts the perception of the visual system. Basically, the optical illusion is composed of light, colour and the pattern which misguide our brain to perceive the image of the object.

Pictures deceive the brain: they provide distillations of objects or ideas into simpler shapes. They create the impression of representing that which cannot be presented. Even at the level of the photograph, the links between pictorial images (the contents of pictures) and objects are tenuous. The dimensions of depth and motion are missing from a pictorial image, and this alone introduces all manner of potential ambiguities.

Shot taken on November 8, 2025 (✂️ cropped).