Aug 9, 2014
World Wildlife Fund campaigns, Tarzan, April 2007 / Advertising Agency: Uncle Grey
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World Wildlife Fund campaigns, Tarzan, April 2007 / Advertising Agency: Uncle Grey
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Urbanears Scratch Poster.Â
Created to launch a new mobile app Slussen, the interactive poster allows the passer by to become a DJ. With the poster being made of vinyl the markings on it are distanced to emulate the sound of a DJ scratching at a turn table. Â
Made by UncleGrey in Denmark the posters have been such a huge success that people have been stealing them straight off of the walls!
Something wrong with your favourites? Change your stereo! Hi-Fi klubben
Agency: Uncle Grey, Denmark Creative Director: Per Pedersen Copywriter: Ulrik F. Juul Art Director: Rasmus Dunvad Photographer: Christian Gravesen More pictures: http://www.adeevee.com/2007/11/hi-fi-klubben-something-wrong-media-print
It's not only the technical concept - it's the execution and storytelling that were so powerful. Such great work.
ONLY because we can - An Interactive Movie and Catalogue
Unfortunately, It doesn't happen very often, but today I'm going to share a new case from a danish brand and agency! Yeah :-)
Uncle Grey, Copenhagen and jeans brand Only from Bestseller have made a cool interactive movie/music video "The Liberation", which is entirely shoppable from beginning to end.
I'm very impressed with the execution, overall brand experience and love that you truely can stop the film at anytime to look closer at the different outfits. However, one little detail is bugging me. When you want to Pin something, it can only grab the screen shot from the movie and not the piece of clothes you are checking out.
I have become quite amused with Pinterest, especially to get inspiration about fashion and different outfits, and I don't seem to be the only one. Therefore, Only should have made it much more easy to Pin the pictures from the catalogue or webshop instead of the movie... But hey, it's just a detail and it's always easy to point out small flaws afterwards.
After watching the case beneath, I recommend you to check out the website and experience the Only adventure.
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
After failing to find a new front-end developer through traditional means, Danish ad agency Uncle Grey felt it would be effective if they paid some of the best players in the game Team Fortress 2 to add "Uncle Grey" to their avatar names and put posters advertising the position up within the game. Personally, I think this was an awesome idea. But for the sake of gamers, I hope in-game advertising doesn't become huge. Imagine finding your self interacting with another player only to find they're trying to sell something. The digital world has enough spam as it is.
Talented front-end developers are hard to find and Uncle's first efforts did not deliver the kind of talent we needed. An analysis of the "touch points" of the target audience reveled a high affinity towards online gaming - especially "first person shooters". We decided to focus our communication strategy around online gaming and moved our recruitment campaign into the digital space. In order to have the right kind of voice and be able to integrate our message in this environment we struck a sponsorship deal with the most popular Team Fortress 2 clan - they became our representative and voice of the Uncle brand.