#typeasimage

Herb Lubalin - is an American graphic designer, 50s / 60s, avant garde, logo design magazine, playful type, best known for his stark, bold layout, word pictures or conceptual typography. 

Craig Ward - is an British born designer, words are pictures, uses materials to add another layer of meaning to his typographic creations e.g. bacteria on the letters.

Alison Carmicheal - is an London based artist known for hand - crafted typography, fancy type, cadburys advert, using cream and chocolate to write with. 

Ji Lee - video on moving type, I really like this artist because it was entertaining. Has a book called ‘words as image’. 

Paula Scher - I have researched this artist before and I really like her work. There is a show about her on Netflix and she talks about her company and her work. 

Sarah Hyndman - talks, books ‘Fonts form a kind of language of their own, and we are all unconsciously fluent in it’. Hyndman uses the psychology of type and how typefaces affect us subconsciously. 

What did I learn from this lecture? 

I have learnt the meaning of typography and lettering. 

Understood that typography can have a powerful impact on the viewer and can become an image. 

How artist use different mediums and even science to create typography. 

I liked this lecture because I am interested in typography and it made me think how I can use typography in a different way. The most interesting thing in the lecture was the work of Craig Ward. 

I haven’t seen anything like this before and I like how the artist has used science and art together. This is really smart! 

Second half of the lecture

If there was more time in my project I would continue to manipulate images like this, but using hand rendered techniques. The beauty of this technique is that you do not know what you are expecting and sometimes good designs come out of error. 

This design is apart of a scan I did. I went back and improved the design by cropping out the rest of the drawing. I then enhanced the levels of the design and colour. I wanted the design to feel neon and a little chaotic to the eye. 

I got rid of the colours the scanner creating within the type. I felt that it distracted the design and wanted by viewer to read the words and the meaning of the colour black. Black is a mysterious color associated with fear and the unknown. It has a negative connotation and fits into the meaning of my work.

I have added texture and enhanced certain parts of the design. I feel that this consumers when you look at it because of the blackness around it.