#tvviewers

VAB Study Finds YouTube Fans Also Like TV Shows

People who enjoy watching YouTube are also engaged with the long-form professional quality content found on television, according to a study by the Video Advertising Bureau.With its big audience YouTube has been drawing ad dollars away from traditional TV as traditional TV loses viewers, particularly young viewers.  

TV Blackouts Accelerate in the New Year Amid Carriage Disputes

It’s only days old, but the American Television Alliance, an advocacy group, is already complaining that 2019 is a horrible year for cable TV viewers due to blackouts caused by carriage disputes. 

August 2018 Ratings: Fox News Is the No. 1 Cable News Network for 200 Straight Months

Another month, another ratings win for Fox News Channel. The network marked a significant milestone in August 2018: 200 consecutive months as the most watched cable news network in both prime time and total day in total viewers, according to Nielsen Media Research. 

New Measurement, New Targeting and a New World for TV

Data driven metrics are overtaking GRPs as campaign currency

With all this cord-cutting and OTT viewing, TV’s share of media budgets has shifted. Does all this mean people are watching less TV? Hardly. But how advertisers reach them as they’re watching on all the different platforms is going through a seismic overhaul.  

TV Ratings: ‘Roseanne’ Holds Steady, Tops Tuesday for Fourth Week

Airing on ABC at 8 p.m., “Roseanne” averaged a 3.4 rating in adults 18-49 and 13 million viewers. That is down a scant few percentage points from the 3.5 and 13.8 million viewers the sitcom revival drew last week.  

Nostalgia TV makes a comeback. How Hulu and Netflix are breathing new life into old TV shows

Younger TV viewers are discovering reruns of network shows not by flipping through TV channels but on streaming devices such as Hulu and Netflix. At a time when television is booming with more than 450 original series in production this year, viewers have a multitude of options.

‘Game of Thrones’ Season 7 Premiere Shatters HBO Ratings Records

The Game of Thrones Season 7 premiere broke ratings records on HBO Sunday night. The episode drew 16.1 million total viewers, including 10.1 million who watched on the linear channel and the rest coming from DVR and streaming.