The topic of the 22nd edition of World Television Day is 'Quality content'.
The outstanding quality of TV programmes is reflected in how this proven medium has the unmatched capacity to entertain, inspire and inform viewers, across all platforms.
Last year alone the production of TV fiction in the European Union amounted to about 920 different titles, representing over 16 400 episodes and more than 11 000 hours, according to the European Audiovisual Observatory's latest report.
EBU Members in 56 countries invest more than 18.6 billion euros a year in creating premium content.
EBU Members are directly involved in 73% of all TV fiction titles produced in the EU.
They also broadcast on average 24 hours of news per day on their TV channels.
EBU Members are also leading the way in making premium content available on all platforms. 95% of them have a free on-demand video service with 83% simulcasting their full offer of TV channels on their websites.
Quality content can incite viewers to broaden their mind and look beyond the everyday life through inspirational shows. It also has the power to entertain and unite scores of people around live programming, such as the recent World Cup (3.4 billion people watched some of the World Cup this year, according to GlobalWebIndex).
In 2013, the EBU joined forces with EGTA and ACT to promote UN World TV Day on 21 November and honour a medium that holds a central place in
Finally, TV informs viewers through in-depth news broadcasts, makes them aware of current societal issues and provides learning through quality children’s programming or insightful documentaries.
